The Language of Typography


If you’ve ever had to learn a new language on the fly in a foreign country, you’ll know how disorienting, humbling, and exhilarating it can be; it has a way of making the whole world seem new again. A language teaching company called EF recently commissioned a series of videos that captures that feeling perfectly, and with the help of some excellent photography, catchy music, and a willowy model or three, they make you want to fly to Paris right now and start fumbling to order something at a boulangerie in broken French. Also, check out the excellent typography —

EF – Live The Language – Paris from Albin Holmqvist on Vimeo.

This one, all about Barcelona, feels more like it’s selling American Apparel clothes than a language course, but I’m won over nonetheless.

EF – Live The Language – Barcelona from Albin Holmqvist on Vimeo.

Chinese has always intimidated me, but this kind of makes me want to give it a shot.

EF – Live The Language – Beijing from Albin Holmqvist on Vimeo.

And finally, the charming struggle of someone learning English in London. Mum and Dad can help! Just watch out for the vicious gangs of Keep Left signs.

EF – Live The Language – London from Albin Holmqvist on Vimeo.