Though popularized by musicians like Cher and rapper T Pain, auto-tuning—the act of speaking or singing into a vocoder to disguise off-key inaccuracies and mistakes—can be used to make anything just a little bit sillier. Just take a look at what happens when some of television’s silliest commercials are auto-tuned.

Flo from Progressive

Billy Mays

Slap Chop

Old Spice

Sony

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