The Story Behind Little Golden Books

There's a good chance you grew up reading the adventures of The Poky Little Puppy, Tootle, or Scuffy the Tugboat in the pages of Little Golden Books. But how much do you know about the story behind these beloved tales?

Before the introduction of Little Golden Books in 1942, children's books weren't necessarily made with children's interests in mind. They were usually large volumes that were too difficult for young readers to handle or comprehend, and were awfully expensive at $2 to $3 each (that's about $28 - $42 today). But George Duplaix of the Artist's and Writer's Guild, in partnership with Simon & Schuster Publications and Western Printing, wanted to change all that.

Duplaix thought the solution was small, sturdy, inexpensive books with fewer pages, simpler stories, and more illustrations so little kids could actually enjoy them. Western was already publishing a line for kids called Golden Books, so Duplaix and his team piggy-backed on those marketing efforts, calling the new line Little Golden Books. 

The first 12 titles were released on October 1, 1942, at a price of only a quarter a piece. They were an instant success. After only five months on the market, 1.5 million copies had been sold and many titles were already in their third printing; by 1945, most were in their seventh printing. One of the keys to their sales success was the fact that they were available in unusual places, such as department stores, drug stores, and supermarkets. Busy parents could keep rambunctious children occupied while they ran errands, and not feel guilty about the additional 25 cents tacked onto their final bills. 

The Little Golden Books' original 12 titles were:

Three Little Kittens
Bedtime Stories
The Alphabet A - Z
Mother Goose
Prayers for Children
The Little Red Hen
Nursery Songs
The Poky Little Puppy
The Golden Book of Fairy Tales
Baby's Book
The Animals of Farmer Jones
This Little Piggy

The Poky Little Puppy was and still is the most popular of these original titles, helping it become the best-selling children's book of the 20th century (a total of 14,898,341 copies were sold). But Poky isn’t the only Little Golden Book with impressive numbers. Many of the original 12 rounded out the Top 10 of the century, too. Tootle (1945), about a locomotive-in-training, was third with over 8.5 million copies sold. Saggy Baggy Elephant (1947) was #7 with just under 7.5 million, and Scuffy the Tugboat (1955) came in at #8 with 7.3 million.

Overall, well over two billion Little Golden Books have been sold since 1942 in nearly every country across the globe—though they were banned for many years in the Soviet Union for being “too capitalist.”

The books, of course, couldn't stay $0.25 forever, although it did take 20 years before the price jumped to $0.29. The price continued to rise over the years, but still stayed under a dollar for decades, finally threatening that threshold in 1986 when the price reached $0.99. Currently, Little Golden Books retail for $3.99. When you consider the buying power of a quarter back in 1942 was about $3.47 in today's money, they’re still pretty easy on the pocketbook.

Once Upon a Time

In the beginning, Little Golden Books were either based on classic fairy tales or featured wholly original stories and characters. But that all changed in 1944, when the publishers signed a licensing agreement with Disney, which has been in place ever since.


Along with Mickey, Pluto and the gang, there have been tie-ins with just about every kid-friendly property you can imagine, creating an interesting timeline of children's interests. The 1940s and '50s featured cowboy legends, including Hopalong Cassidy, Annie Oakley, and Roy Rogers. The Flintstones, Lassie, and Bugs Bunny and friends were widely read throughout the 1960s. The 1970s saw the beginning of another long-standing licensing agreement—Sesame Street—and even a Donny and Marie Osmond book.


Kids of the 1980s will remember reading about Rainbow Brite, Inspector Gadget, and Pound Puppies. The '90s saw Barney, Pokemon, and Thomas the Tank Engine books, and today, kids can read everything from Dora the Explorer-focused stories to Dinosaur Train to SpongeBob SquarePants.

Brought to You By …

There have also been a handful of corporate tie-ins with Little Golden Books. In 1951, Doctor Dan the Bandage Man included six Johnson & Johnson Band-Aids glued to the title page—1.75 million books were printed, making it the largest first run of any Little Golden Book at the time. Shortly after, a Nurse Nancy edition also sold with Band-Aids.

In 1952, Texcel Cellophane Tape sponsored Tex and his Toys, which featured a roll of tape on the cover so kids could put together paper cut-out toys. Not to be outdone, Kleenex issued 2.25 million first editions of Little Lulu and Her Magic Tricks in 1954, with a small package of tissues on the front.

Little Golden Books have also been given away with Happy Meals, Hardee’s Kid’s Meals, Kimbies Diapers, sold with Fisher-Price pull toys. Special edition books were even once sold at The Ice Capades.

Striking Gold

For collectors, first editions, not surprisingly, are the most sought-after. However, it’s very difficult to properly identify the age of a Little Golden Book, because the copyright date rarely changes from the original printing. Which means even though your copy of The Monster at the End of this Book (one of the best-selling Sesame Street Little Golden Books) has a copyright date of 1971, it may in fact have been printed in 1990.

But there are ways to know if you have a first edition:

If your book has a blue spine, it was published between 1942 and 1947, and the edition number will be on the first or second page.

If there's a letter near the spine on the lower-right corner of the last page, your book was published between 1947 and 1970. The letter “A” means first edition, “B” is second edition, and so on. If it’s “AA,” it’s the 27th edition, “BB” is the 28th, etc.

If there is a series of letters on the first few pages of the book, it was published between 1971 and 1991. Using the same letter to edition connection (A=first edition, B=second edition), the letter farthest to the left indicates the edition number.

Between 1991 and 2001, Roman numerals appeared on the title page to indicate the year the book was printed. If the number is preceded by an A, it’s a first edition; by an R, it’s a revised edition. If there is no letter, there’s no definitive way to know what edition it is.

Finally, since 2001, the now-standard print edition method has been adopted. On the copyright page you’ll see a list of numbers. The last number on the right is the edition of your book. For example, “10 9 8 7 6 5” would be a fifth edition.

First editions of the original 12 titles can be sold for $100 or more if the book is in exceptional condition and includes the dust jacket. Some special edition books, such as the Band-Aid books, or titles that included cut-out toys, paper dolls, or a cardboard puzzle, can sell for about $75 if everything is intact. (Another "prize" for collectors: Any edition of the controversial Little Black Sambo, which has been out of print since the '60s.)

Overall, collecting Little Golden Books is a fairly affordable hobby. Most vintage first editions are available for around $15. Later vintage editions in mint condition can be had for as little as $2 to $3. But if you just want to enjoy the stories, Little Golden Books are a staple at thrift stores and flea markets, where they can often be purchased for, interestingly enough, as low as $0.25.

nextArticle.image_alt|e
Nate D. Sanders Auctions
Sylvia Plath's Pulitzer Prize in Poetry Is Up for Auction
Nate D. Sanders Auctions
Nate D. Sanders Auctions

A Pulitzer Prize in Poetry that was awarded posthumously to Sylvia Plath in 1982 for her book The Collected Poems will be auctioned on June 28. The Los Angeles-based Nate D. Sanders Auctions says bidding for the literary document will start at $40,000.

The complete book of Plath’s poetry was published in 1981—18 years after her death—and was edited by her husband, fellow poet Ted Hughes. The Pulitzer Prize was presented to Hughes on Plath’s behalf, and one of two telegrams sent by Pulitzer President Michael Sovern to Hughes read, “We’ve just heard that the Collected Plath has won the Pulitzer Prize. Congratulations to you for making it possible.” The telegrams will also be included in the lot, in addition to an official congratulatory letter from Sovern.

The Pultizer’s jury report from 1982 called The Collected Poems an “extraordinary literary event.” It went on to write, “Plath won no major prizes in her lifetime, and most of her work has been posthumously published … The combination of metaphorical brilliance with an effortless formal structure makes this a striking volume.”

Ted Hughes penned an introduction to the poetry collection describing how Plath had “never scrapped any of her poetic efforts,” even if they weren’t all masterpieces. He wrote:

“Her attitude to her verse was artisan-like: if she couldn’t get a table out of the material, she was quite happy to get a chair, or even a toy. The end product for her was not so much a successful poem, as something that had temporarily exhausted her ingenuity. So this book contains not merely what verse she saved, but—after 1956—all she wrote.”

Also up for auction is Plath’s Massachusetts driver’s license from 1958, at which time she went by the name Sylvia P. Hughes. Bidding for the license will begin at $8000.

Plath's driver's license
Nate D. Sanders Auctions
Charles Dickens Museum Highlights the Author's Contributions to Science and Medicine

Charles Dickens is celebrated for his verbose prose and memorable opening lines, but lesser known are his contributions to science—particularly the field of medicine.

A new exhibition at London’s Charles Dickens Museum—titled "Charles Dickens: Man of Science"—is showcasing the English author’s scientific side. In several instances, the writer's detailed descriptions of medical conditions predated and sometimes even inspired the discovery of several diseases, The Guardian reports.

In his novel Dombey and Son, the character of Mrs. Skewton was paralyzed on her right side and unable to speak. Dickens was the first person to document this inexplicable condition, and a scientist later discovered that one side of the brain was largely responsible for speech production. "Fat boy" Joe, a character in The Pickwick Papers who snored loudly while sleeping, later lent his namesake to Pickwickian Syndrome, otherwise known as obesity hypoventilation syndrome.

A figurine of Fat Boy Joe
Courtesy of the Charles Dickens Museum

Dickens also wrote eloquently about the symptoms of tuberculosis and dyslexia, and some of his passages were used to teach diagnosis to students of medicine.

“Dickens is an unbelievably acute observer of human behaviors,” museum curator Frankie Kubicki told The Guardian. “He captures these behaviors so perfectly that his descriptions can be used to build relationships between symptoms and disease.”

Dickens was also chummy with some of the leading scientists of his day, including Michael Faraday, Charles Darwin, and chemist Jane Marcet, and the exhibition showcases some of the writer's correspondence with these notable figures. Beyond medicine, Dickens also contributed to the fields of chemistry, geology, and environmental science.

Less scientifically sound was the author’s affinity for mesmerism, a form of hypnotism introduced in the 1770s as a method of controlling “animal magnetism,” a magnetic fluid which proponents of the practice believed flowed through all people. Dickens studied the methods of mesmerism and was so convinced by his powers that he later wrote, “I have the perfect conviction that I could magnetize a frying-pan.” A playbill of Animal Magnetism, an 1857 production that Dickens starred in, is also part of the exhibit.

A play script from Animal Magnetism
Courtesy of the Charles Dickens Museum

Located at 48-49 Doughty Street in London, the exhibition will be on display until November 11, 2018.

[h/t The Guardian]

SECTIONS

arrow
LIVE SMARTER