Urine Controlled Video Games

Well this will give Wii a whole new meaning: In the UK, Captive Media has just, er, released, a urinal mounted, urine-controlled games console for the men's room. There are three games to choose from: skiing, (watch out for the yellow snow!) a trivia quiz with multiple choices (now why didn't we think of that innovation?!) and a knock-down-the-penguins shooting gallery.
According to the Huffington Post, the average trip to the men's room lasts 55 seconds in Britain. Enough time, apparently, for Captive Media's games. Check out the video above! I especially love the British pronunciation of urinal. Anyone have any experience peeing with these games?