Fast Food Chain Introduces Braille Burgers

Jill Harness

January is National Braille Literacy Month, which is the perfect time for South African burger chain Wimpy to introduce their new braille menus. Of course, good timing wasn't their only smart marketing move.

Because the company really wanted to make a statement, they also opted to release 15 special burgers with braille buns, each with their own special message. The company then brought the burgers to three different institutions for the visually impaired and offered the burgers to 15 different braille readers. They then recorded the people's responses and released them in a commercial, as seen here:

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