Mental Floss

Peugeot's Paper Play: Just Add Fuel

David K. Israel

If you live across the pond, you've likely seen the below Peugeot "Just Add Fuel" commercial (or should I say advert?). In all my years blogging for the _floss, I don't believe I've ever posted a bonafide commercial. That speaks to how impressed I was with this one. I've always felt like the U.K. does advertising better than we do - much better. But this is a whole other level of better. The following was created entirely out of paper by London designer Kyle Bean and director Joseph Mann.

Check out the second video to see how they made it. Hundreds of detailed papercraft models and hours of intricate stop-motion filming went into it. Makes me wish Peugeot would catch on in the States!