Andrew Stanton on Storytelling: "Make Me Care"

Chris Higgins

In a new TED Talk from last week, director Andrew Stanton (Toy Story, WALL•E) tells some stories...including a famously profane story, that includes a single, deliciously well-placed f-bomb (in the first few minutes). If you don't mind that one four-letter-word, you'll love this talk -- Stanton is a terrific filmmaker, and watching him talk about stories and storytelling is delicious. Hell, just hearing him explain how hard it was to make animated stories in the 1990s is fascinating.

A sample quote, after telling the profane story (which is worth the price of admission alone): "It's fundamentally making a promise that this story will lead somewhere that's worth your time. And that's what all stories should do in the beginning." Also: "That's your job as a storyteller: to hide that fact that you're making [the audience] work for their meal." I promise that if you work in a creative field, this is worth your nineteen minutes. Enjoy:

Closely related: J.J. Abrams's Mystery Box.