A Brief History of the Etch A Sketch

Jason English

Everybody's been talking about the Etch A Sketch since Mitt Romney's communications director suggested the candidate would be resetting his campaign after the primaries:

"Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and restart all of over again."

While you could argue that all candidates reset their campaigns before the general election, Romney's reputation as a flip-flopper made this easy for his opponents to pounce on. (Rick Santorum's deputy communications director Matt Beynon tweeted out the photo above.)

But we're not here to talk about campaign minutiae. Let's talk about toy history minutiae! Here's an article Matt Soniak wrote a couple years ago: How Does an Etch A Sketch Work?