ThinkStock
ThinkStock

A Brief History of Sliced Bread

ThinkStock
ThinkStock

Every new and clever innovation seems to win the praise of being “the greatest thing since sliced bread.” Have you ever wondered, how long has it actually been since sliced bread was first sliced? The answer: sliced bread is turning 85 this year!

The concept of sliced bread first came about thanks to Otto Rohwedder, an American inventor from Iowa. Rohwedder constructed the first loaf-at-a-time bread-slicing machine for commercial use, but initially had some trouble selling it, or even the idea of it; many bakers expressed concerns about the bread becoming stale too quickly or simply falling apart if sliced.

At first, to combat the worry of the bread quickly going stale, Rohwedder recommended the use of pins to hold the bread together after slicing. Since removing pins to get a slice of bread was inconvenient, Rohwedder soon amended his packaging plan: The loaves of sliced bread were to be wrapped in thick wax paper immediately after being sliced, to keep them fresh. Despite these ideas, bakers were still convinced that customers wouldn’t care whether or not their bread was sliced.

But the Chillicothe Baking Company, in Chillicothe, Missouri, was willing to give Rohwedder’s invention a chance. They installed the machine and began to sell “Kleen Maid Sliced Bread” on July 7, 1928. The day before this bread was to be put on store shelves, the local newspaper, the Constitution-Tribune, ran both a front page article and a full page ad to inform the public and promote the product:

“After all the idea of sliced bread is not unlike the idea of ground coffee, sliced bacon and many other modern and generally accepted products which combine superior results with a saving of time and effort.”

The full page ad on the back page of that day’s Constitution-Tribune included the same sorts of endorsements, calling it “a fine loaf sold a better way.” Among other things, the ad included instructions on how to deal with the wrapping and the pins in the bread in order to keep the loaf fresh. At the top of the page, the ad proudly announced that sliced bread was “the greatest forward step in the baking industry since bread was wrapped.” While there is no definitive proof, it is likely that today’s phrase, “the greatest thing since sliced bread,” was derived from this original slogan for the product.

To the surprise of many—though certainly not Rohwedder—sliced bread became a big success and the phenomenon quickly spread. By 1930, only two years after the debut of sliced bread, Wonder Bread was building its own machines and distributing pre-sliced loaves of bread throughout the United States. This product is what put Wonder Bread’s name on the map.

It seems that the history of sliced bread should end here, but that's not the case. For about two months in 1943, sliced bread disappeared from the shelves completely. In the midst of World War II, the government ordered a ban on sliced bread. The manufacturing of weaponry and other wartime necessities was deemed more important than the manufacturing of bread-slicing machines, and the conservation of materials—such as the thick wax paper used to wrap the loaves—was integral. But the ban did not go over well with bread making companies or with the general public. One woman even wrote a letter to the New York Times admonishing the ban:

“I should like to let you know how important sliced bread is to the morale and saneness of a household. My husband and four children are all in a rush during and after breakfast. Without ready-sliced bread I must do the slicing for toast—two pieces for each one—that’s ten. For their lunches I must cut by hand at least twenty slices, for two sandwiches apiece. Afterward I make my own toast. Twenty-two slices of bread to be cut in a hurry!”

After being initiated in January, the ban on sliced bread was lifted in March of 1943. The government said that the savings were not as much as were expected, but the quick turnaround of the ban likely had to do with the severe backlash from producers and consumers.

Apart from that slight hiccup, sliced bread has been in our lives for 85 years. These days, we hardly think about the convenience of it; a sandwich or a slice of toast can easily be at our fingertips. And the next invention that proves to be “the greatest thing since sliced bread” may be just around the corner.

nextArticle.image_alt|e
iStock
arrow
travel
Win a Trip to Any National Park By Instagramming Your Travels
iStock
iStock

If you're planning out your summer vacation, make sure to add a few national parks to your itinerary. Every time you share your travels on Instagram, you can increase your chances of winning a VIP trip for two to the national park of your choice.

The National Park Foundation is hosting its "Pic Your Park" sweepstakes now through September 28. To participate, post your selfies from visits to National Park System (NPS) properties on Instagram using the hashtag #PicYourParkContest and a geotag of the location. Making the trek to multiple parks increases your points, with less-visited parks in the system having the highest value. During certain months, the point values of some sites are doubled. You can find a list of participating properties and a schedule of boost periods here.

Following the contest run, the National Park Foundation will decide a winner based on most points earned. The grand prize is a three-day, two-night trip for the winner and a guest to any NPS property within the contiguous U.S. Round-trip airfare and hotel lodging are included. The reward also comes with a 30-day lease of a car from Subaru, the contest's sponsor.

The contest is already underway, with a leader board on the website keeping track of the competition. If you're looking to catch up, this national parks road trip route isn't a bad place to start.

nextArticle.image_alt|e
iStock
arrow
holidays
15 Dad Facts for Father's Day
iStock
iStock

Gather 'round the grill and toast Dad for Father's Day—the national holiday so awesome that Americans have celebrated it for more than a century. Here are 15 Dad facts you can wow him with today.

1. Halsey Taylor invented the drinking fountain in 1912 as a tribute to his father, who succumbed to typhoid fever after drinking from a contaminated public water supply in 1896.

2. George Washington, the celebrated father of our country, had no children of his own. A 2004 study suggested that a type of tuberculosis that Washington contracted in childhood may have rendered him sterile. He did adopt the two children from Martha Custis's first marriage.

3. In Thailand, the king's birthday also serves as National Father's Day. The celebration includes fireworks, speeches, and acts of charity and honor—the most distinct being the donation of blood and the liberation of captive animals.

4. In 1950, after a Washington Post music critic gave Harry Truman's daughter Margaret's concert a negative review, the president came out swinging: "Some day I hope to meet you," he wrote. "When that happens you'll need a new nose, a lot of beefsteak for black eyes, and perhaps a supporter below!"

5. A.A. Milne created Winnie the Pooh for his son, Christopher Robin. Pooh was based on Robin's teddy bear, Edward, a gift Christopher had received for his first birthday, and on their father/son visits to the London Zoo, where the bear named Winnie was Christopher's favorite. Pooh comes from the name of Christopher's pet swan.

6. Kurt Vonnegut was (for a short time) Geraldo Rivera's father-in-law. Rivera's marriage to Edith Vonnegut ended in 1974 because of his womanizing. Her ever-protective father was quoted as saying, "If I see Gerry again, I'll spit in his face." He also included an unflattering character named Jerry Rivers (a chauffeur) in a few of his books.

7. Andre Agassi's father represented Iran in the 1948 and 1952 Olympics as a boxer.

8. Charlemagne, the 8th-century king of the Franks, united much of Western Europe through military campaigns and has been called the "king and father of Europe" [PDF]. Charlemagne was also a devoted dad to about 18 children, and today, most Europeans may be able to claim Charlemagne as their ancestor.

9. The voice of Papa Smurf, Don Messick, also provided the voice of Scooby-Doo, Ranger Smith on Yogi Bear, and Astro and RUDI on The Jetsons.

10. In 2001, Yuri Usachev, cosmonaut and commander of the International Space Station, received a talking picture frame from his 12-year-old daughter while in orbit. The gift was made possible by RadioShack, which filmed the presentation of the gift for a TV commercial.

11. The only father-daughter collaboration to hit the top spot on the Billboard pop music chart was the 1967 hit single "Something Stupid" by Frank & Nancy Sinatra.

12. In the underwater world of the seahorse, it's the male that gets to carry the eggs and birth the babies.

13. If show creator/producer Sherwood Schwartz had gotten his way, Gene Hackman would have portrayed the role of father Mike Brady on The Brady Bunch.

14. The Stevie Wonder song "Isn't She Lovely" is about his newborn daughter, Aisha. If you listen closely, you can hear Aisha crying during the song.

15. Dick Hoyt has pushed and pulled his son Rick, who has cerebral palsy, through hundreds of marathons and triathlons. Rick cannot speak, but using a custom-designed computer he has been able to communicate. They ran their first five-mile race together when Rick was in high school. When they were done, Rick sent his father this message: "Dad, when we were running, it felt like I wasn't disabled anymore!"

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios