Keisari Brewery Debuts 1000-Pack of Beer at Finnish Supermarkets

Michele Debczak
Aleksi Grön, Flickr // CC BY-NC 2.0
Aleksi Grön, Flickr // CC BY-NC 2.0 / Aleksi Grön, Flickr // CC BY-NC 2.0

Finnish brewery Keisari isn’t one to be overshadowed. After rival company Karjala debuted a 100-pack of beer as a reverse April Fools' Day prank, Keisari took it as a challenge and outdid them tenfold. As Grub Street reports, the 1000-pack of beer appeared in grocery stores around Finland during the last weekend of April.

It may look like a Photoshop hoax gone too far, but the package is no joke. The 1000 cans of lager were available in K-supermarkets to whoever was willing to shell out $2343 (more than $2 per beer) to take them home.

After stacking them in 12-by-18-can blocks, each pack actually ended up containing 1080 beers, making the offer even more absurd than advertised. Imbibers looking to replenish their beer cache for the next few years—or throw one legendary party—had until May to buy the drinks in bulk. After that, the stores broke the packs up into smaller portions. The scaled-down packs may not look as impressive, but they should at least be easier to fit inside a shopping cart.

[h/t Grub Street]