It may not look ripe, but the white strawberry—a rare berry found in Japan—is even sweeter and juicier than its traditional red counterpart.

This might explain why so many people are willing to overlook the hefty price tag for a bite of the luxury fruit.

Great Big Story visited Karatsu, Japan, to get a tour of Yasuhito Teshima's farm, the only farm in the world currently growing "White Jewels." You might be surprised to learn just how many imperfect berries are tossed away in Teshima's search for perfection.

[h/t Great Big Story]

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