Summer can be an itchy time for anyone who wants to enjoy the outdoors. Mosquitos are everywhere, and some people are particularly susceptible to their bites and the itching that comes with them. A new product aims to stop the suffering. Bite Helper, reviewed by Mashable, is designed to stop your bites from itching.

Place the pen-like device over your swollen bite and it will begin to emit heat and vibrations designed to quell the itch. It’s meant to increase blood flow around the area to alleviate your pain, heating your skin up to 120°F for up to 45 seconds. It’s the size of a thin tube of sunscreen and is battery powered.

Most dermatologists advise applying cold to alleviate itching from insect bites, so the question is: Will heating up your skin really work? Bite Helper hasn’t been clinically tested, so it’s hard to say for certain how effective it would be. There has been some research to suggest that heat can help increase blood flow in general, but decrease histamine-induced blood flow in the skin (part of the body’s normal response to allergens) and reduce itching overall. In a German study of wasp, mosquito, and bee stings, concentrated heat led to a significant improvement in symptoms, though the researchers focused mostly on pain reduction rather than itching.

Bite Helper’s technique "seems like a legitimate claim" when it comes to localized itching, Tasuku Akiyama, who studies the mechanisms of itching at the University of Miami, tells Mental Floss. "The increase in the blood flow may increase the rate of elimination of itch mediator from the area." However, before that happens, the heat might also make the itch a little worse in the short-term, he cautions. This seems to be borne out by user experience: While Mashable's reviewer found that using the device didn’t hurt at all, his daughter found it too hot to bear for more than a few seconds.

If the device does in fact relieve itching, though, a few seconds of pain may be worth it.

Bite Helper is $25 on Amazon.

[h/t Mashable]