This Amazing Clock Has a Different Hand for Every Minute of the Day

iStock
iStock

In the video below, you can watch Japanese ad agency Dentsu transform passing time into art. According to Adweek, the project was commissioned by Japanese stationery brand Hitotoki, which produces crafting materials. To celebrate the value of handmade items in an increasingly fast-paced world, Dentsu created a film advertisement for their client depicting their goods as a stop-motion clock.

The timepiece ticks off all 1440 minutes in the day, and was assembled in real-time against a colored backdrop during a single 24-hour take. Its "hands" were crafted from different combinations of some 30,000 disparate small items, including confetti, cream puffs, tiny toys, silk leaves, and sunglasses.

"In a world where everything is so hectic and efficient, we wanted to bring the value of 'handmade' to life," explains Dentsu art director Ryosuke Miyashita in a press statement quoted by Stash Media. "We created different combinations of small Hitotoki brand items to express each and every minute."

You can check out a promotional video for the project below, which details the arduous crafting process, or view a real-time version of the clock here.

[h/t Adweek]

Friday’s Best Amazon Deals Include Digital Projectors, Ugly Christmas Sweaters, and Speakers

Amazon
Amazon
As a recurring feature, our team combs the web and shares some amazing Amazon deals we’ve turned up. Here’s what caught our eye today, December 4. Mental Floss has affiliate relationships with certain retailers, including Amazon, and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting!

Love the Smell of Soda? Make Your Whole House Smell Like it With These Recycled Can Candles

716 Candle Co.
716 Candle Co.

You won't find candles made to smell like balsam fir, ocean breezes, or fresh linen from 716 Candle Co. Instead, the Etsy store specializes in scented candles reminiscent of newly opened cans of soda, and each product comes in a clever recycled can holder to match its fragrance.

As Delish reports, 716 Candle Co. sells candles inspired by dozen of soda brands. Whether you're a Coke or Pepsi person, the shop has a candle for you in both diet and regular varieties. Other sodas that have been transformed into kitschy decor include Sprite, Orange Crush, and 7Up.

716 Candle Co.

Every candle from the Etsy shop contains 100 percent soy wax made from American-grown soybeans. The holders are real recycled soda cans that have been hand-cut and smoothed around the edges.

Whether you need a gift for the soda fanatic in your life or you like to unwind to the scent of Wild Cherry Pepsi at the end of the day, you'll find what you're looking for from 716 Candle Co. You can browse their candle offerings today, with prices ranging from $10 to $15.

[h/t Delish]