Prince was music royalty, so it only makes sense that purple—the hue traditionally favored by monarchs—was his signature color. To memorialize the late singer/songwriter, who died in April 2016, the Pantone Color Institute and the Prince Estate have collaborated on a custom shade of dark purple to represent the High Priest of Pop.
Called Love Symbol #2, "the color was inspired by Prince’s custom-made Yamaha piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57," Pantone stated in a press release. "The color pays tribute to Prince’s indelible mark on music, art, fashion, and culture."
Thanks to the 1984 film Purple Rain and its Oscar-winning music, Prince has long been associated with royal hue. Now, “while the spectrum of the color purple will still be used in respect to the 'Purple One,' Love Symbol #2 will be the official color across the brand he left behind,” according to Pantone.
We couldn’t think of a better way to celebrate the Funky One’s flamboyant legacy.