For almost 40 years, Gerald Collard of the Neon Family design studio in Montreal, has been hard at work crafting intricate neon signs of all shapes and sizes.

In its first 50 years as a documented art form, neon was considered a secret craft. Collard learned the ropes while studying under the benders at Claude Neon, the company of neon inventor George Claude.

In a recent episode of the Canadian series Oú Se Trouve by Stereokroma, Collard walked viewers through the step-by-step process of neon-making by building a pink "okay" sign. Among the interesting facts we learn: Not only is neon low-maintenance, but it can last up to 50 years, making it a desirable alternative for indoor lighting. Watch the full video below: