Amazon-Owned Whole Foods is Already Slashing Prices
When big retail companies take over big retail companies, there usually isn't a discernible or immediate difference in either pricing or the customer experience. If anything, costs might tick up a bit to try and subsidize the investment.
Amazon, which just acquired the Whole Foods grocery chain for $13.7 billion, doesn’t appear to be sticking to that trend. According to Bloomberg, shoppers at the Whole Foods store on East 57th Street in New York City were greeted Monday by significant markdowns on a number of products. Organic Fuji apples, normally $3.49 a pound, are now $1.99; fully cooked rotisserie chicken has gone from $13.99 to $9.99. Perhaps most importantly, organic avocados dropped from $2.79 to$1.99 each. The price-cut items were up to 43 percent cheaper in some categories when compared to the same products just last Thursday.
While prices might vary by store, Amazon announced last week that the purchase will lead to consumer savings at all of the company’s 470 locations.