This Eco-Friendly Branding Can Cut Ink Usage in Half

Courtesy of Ecobranding
Courtesy of Ecobranding

When it comes to consumer goods, branding is everything. Apple’s little half-chewed fruit logo represents decades of innovation; the Golden Arches promise a reliably consistent fast-service dining experience. But because these logos are so ubiquitous, appearing on everything from cups to boxes, they can use up a tremendous amount of ink, which can have an adverse impact on the environment.

According to Adweek writer Tim Nudd, a solution is out there. Ecobranding, a Paris-based design project, can transform iconic company logos into ink-saving illustrations. By making the McDonald’s arches just slightly less solid, printers could use 34 percent less ink. Putting a little empty space in Nike’s “swoosh” logo would cut its ink usage down by 24 percent.

Courtesy of Ecobranding

Reducing inks on these materials reduces a printer’s environmental footprint by lessening the chemical waste—including airborne volatile organic compounds (VOCs)—created as a result of mass production [PDF]. Better yet, it’s also more economically appealing for companies that print coffee cups or other materials in the millions. Ecobranding is hoping these trial designs will catch the attention of brands looking to conserve resources: Taking a bigger bite out of Apple’s apple could be a win for everyone.

[h/t Adweek]

8 Great Gifts for People Who Work From Home

World Market/Amazon
World Market/Amazon

A growing share of Americans work from home, and while that might seem blissful to some, it's not always easy to live, eat, and work in the same space. So, if you have co-workers and friends who are living the WFH lifestyle, here are some products that will make their life away from their cubicle a little easier.

1. Folding Book Stand; $7

Hatisan / Amazon

Useful for anyone who works with books or documents, this thick wire frame is strong enough for heavier textbooks or tablets. Best of all, it folds down flat, so they can slip it into their backpack or laptop case and take it out at the library or wherever they need it. The stand does double-duty in the kitchen as a cookbook holder, too.

Buy It: Amazon

2. Duraflame Electric Fireplace; $179

Duraflame / Amazon

Nothing says cozy like a fireplace, but not everyone is so blessed—or has the energy to keep a fire going during the work day. This Duraflame electric fireplace can help keep a workspace warm by providing up to 1000 square feet of comfortable heat, and has adjustable brightness and speed settings. They can even operate it without heat if they just crave the ambiance of an old-school gentleman's study (leather-top desk and shelves full of arcane books cost extra).

Buy It: Amazon

3. World Explorer Coffee Sampler; $32

UncommonGoods

Making sure they've got enough coffee to match their workload is a must, and if they're willing to experiment with their java a bit, the World Explorer’s Coffee Sampler allows them to make up to 32 cups using beans from all over the world. Inside the box are four bags with four different flavor profiles, like balanced, a light-medium roast with fruity notes; bold, a medium-dark roast with notes of cocoa; classic, which has notes of nuts; and fruity, coming in with notes of floral.

Buy it: UncommonGoods

4. Lavender and Lemon Beeswax Candle; $20

Amazon

People who work at home all day, especially in a smaller space, often struggle to "turn off" at the end of the day. One way to unwind and signal that work is done is to light a candle. Burning beeswax candles helps clean the air, and essential oils are a better health bet than artificial fragrances. Lavender is especially relaxing. (Just use caution around essential-oil-scented products and pets.)

Buy It: Amazon

5. HÄNS Swipe-Clean; $15

HÄNS / Amazon

If they're carting their laptop and phone from the coffee shop to meetings to the co-working space, the gadgets are going to get gross—fast. HÄNS Swipe is a dual-sided device that cleans on one side and polishes on the other, and it's a great solution for keeping germs at bay. It's also nicely portable, since there's nothing to spill. Plus, it's refillable, and the polishing cloth is washable and re-wrappable, making it a much more sustainable solution than individually wrapped wipes.

Buy It: Amazon

6. Laptop Side Table; $100

World Market

Sometimes they don't want to be stuck at a desk all day long. This industrial-chic side table can act as a laptop table, too, with room for a computer, coffee, notes, and more. It also works as a TV table—not that they would ever watch TV during work hours.

Buy It: World Market

7. Moleskine Classic Notebook; $17

Moleskin / Amazon

Plenty of people who work from home (well, plenty of people in general) find paper journals and planners essential, whether they're used for bullet journaling, time-blocking, or just writing good old-fashioned to-do lists. However they organize their lives, there's a journal out there that's perfect, but for starters it's hard to top a good Moleskin. These are available dotted (the bullet journal fave), plain, ruled, or squared, and in a variety of colors. (They can find other supply ideas for bullet journaling here.)

Buy It: Amazon

8. Nexstand Laptop Stand; $39

Nexstand / Amazon

For the person who works from home and is on the taller side, this portable laptop stand is a back-saver. It folds down flat so it can be tossed into the bag and taken to the coffee shop or co-working spot, where it often generates an admiring comment or three. It works best alongside a portable external keyboard and mouse.

Buy It: Amazon

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Print Your Own Custom Phone Cases With This KODAK Printer

Kodak
Kodak

If you’re stuck staring at the same picture on your phone case for months (or years) on end, this KODAK PrintaCase Printer will pop out a new custom case in just minutes with whatever image you desire. And right now, you can save $10 on the whole package, bringing the final price down to $120.

You start the process by hooking your phone up to the KODAK PrintaCase app and selecting your phone model. Adjust the framing until it’s just how you’d like it and voilá. There are printer models compatible with a range of phones, from the Apple iPhone 7/8 through the iPhone 11 Pro and the Samsung Galaxy S8 through the Samsung Galaxy S10+. Each printer model comes with a clear case that fits that specific phone, and the print-out will be tailored to fit perfectly.

While changing your phone case is fun, it’s a skill that can also make and save you money. Use it to create unique and personalized gifts this holiday season, or sell your designs to others looking for something unique.

Score one today while the KODAK PrintaCase Printer and accessories are discounted to $120.

Prices subject to change.

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