Hershey Unveils Its First New Candy Bar Since 1995
Halloween is over, but candy lovers still have another occasion to look forward to: On December 1, 2017, the Hershey Company will add a new flavor to its lineup of classic candy bars, called Hershey’s Gold, according to USA Today.
Hershey’s Gold, which the company describes as “a buttery-sweet creme with crunchy bits of pretzel and peanuts,” is the first new Hershey candy bar since its Cookies 'n' Creme flavor hit the market in 1995. It’s reportedly made “using a proprietary process to transform white creme into solid ‘gold’ by caramelizing the creme in a specialized kitchen,” according to a Hershey blog post.
In addition to Gold and Cookies 'n' Creme, Hershey offers two other kinds of candy bars, Milk and Dark chocolate. (These were introduced in 1900 and 1939, respectively.) Gold was created to satisfy a rising demand for sweet and salty combinations and unexpected flavors and textures, Hershey says.
Hershey’s Gold was announced on November 1, 2017, to commemorate the upcoming Olympic Winter Games in PyeongChang, South Korea. (The Hershey Company is an official sponsor of the United States Olympic Committee and Team USA.) The games kick off February 9, 2018—and now you know what you’ll be snacking on during the opening ceremony.
[h/t USA Today]