Learn to Spot the Sneaky Psychological Tricks Restaurants Use
While dining out, you may have noticed (but perhaps didn’t question) some unusual features—like prices missing dollar signs, or burgers served on plates that could accommodate a baby cow.
These aren’t just arbitrary culinary decisions, as the SciShow’s Hank Green explains in the video below. Restaurants use all kinds of psychological tricks to make you spend more money, ranging from eliminating currency symbols (this makes you think less about how much things cost) to plating meals on oversize dinnerware (it makes you eat more). As for the mouthwatering language used to describe food—that burger listed as a "delectable chargrilled extravagance," for example—studies show that these types of write-ups can increase sales by up to 27 percent.
Learn more psychological tricks used by restaurants (and how to avoid falling for them) by watching the video below. (Or, read our additional coverage on the subject.)