Mental Floss

BACARDÍ: Over 150 Years of Cuban Pride

By Editorial Staff

With over 150 years of experience making rum, the BACARDÍ family has accumulated quite the collection of stories. This short film, inspired by actual historical events, helps tell the story of the family's role in the Cuban liberation and the irrepressible spirit of Emilio Bacardí Moreau, the BACARDÍ founder’s eldest son. As a staunch supporter of Cuba's independence, Emilio orchestrated an underground network to funnel funds, transmit secret messages and distribute revolutionary newspapers from his rum factory in the late 1800s.

¡Vivimos!, “we live,” is the toast celebrating that same unstoppable essence of Emilio in men today, inspiring us to live bold and passionate lives. Visit to learn more about BACARDÍ's storied origins.