Participant Media is looking to challenge the status quo of traditional television with pivot, a brand new cable network set to launch August 1 that focuses on entertainment that inspires social change. Since this new network comes from the same creators of thought-provoking movies such as Food, Inc., An Inconvenient Truth, and Lincoln, pivot seeks to promote social action through a mix of original series, programming, films and documentaries. Some highlights include HitRECord on TV!, a re-imagination of the variety show from director/creator/star Joseph Gordon-Levitt, and Raising McCain, which will follow Meghan McCain as she goes on the road and explores real issues affecting our generation. Check out the video here for a little taste of pivot and visit for more info.