5 Things to Know About Amazon Go, the Company's Fully Automated Convenience Store

Stephen Brashear, Getty Images
Stephen Brashear, Getty Images

In Seattle, Amazon’s latest retail experiment is offering a whole new way to buy groceries. Launched on January 22, Amazon Go is a convenience store that requires no checkout whatsoever. It’s equipped with technology that can track which items you pick up—basic food items, pre-made meals and meal kits, booze, etc.—and automatically charge you through an app on your phone. You can be sure that if this pilot store is successful, you’ll see more Amazon Go stores roll out in other cities, too. Here are five things we know about the experience, according to The New York Times’s account of visiting.

1. YOU CAN’T GET IN WITHOUT THE APP.

The store doesn’t have a typical entrance. Instead of entering an open shopping space, visitors first have to pass through automatic gates that resemble the ones that you have to pass through to get into a subway station. To enter, you need to open up the Amazon Go app on your phone and scan your unique code. Once you’re in the store, Amazon’s AI will track the items you pick up and add them to your virtual cart, charging you for them when you leave.

2. YOU WON’T FIND ANY SHOPPING CARTS—OR LINES.

Because there’s no checkout, you don’t need a cart. Instead, you put your items into whatever bag you plan to carry them out in. Since the store is a convenience store, not a full supermarket (1800 square feet compared to the usual 42,000 or so of a grocery store), you probably won’t have so many purchases that you’d need a cart, anyway. And the lack of a checkout process means that you don’t have to wait in line to leave, either. All your purchases are being tracked in the app, so you just have to walk out the door. Amazon will send you an electronic receipt a few minutes after you leave.

3. HUNDREDS OF SMALL CAMERAS ARE ALWAYS WATCHING YOU.

Amazon is staying tight-lipped on how exactly the technology that it uses to track purchases works, but it involves sensors and hundreds of small cameras that can see everything happening in the store. “Amazon’s technology can see and identify every item in the store, without attaching a special chip to every can of soup and bag of trail mix,” according to the Times. The machine learning and computer vision it has developed can tell not just if you’ve picked an item off the shelf, but if you’ve put the item back and decided to purchase something else.

4. YOU MIGHT FEEL LIKE YOU’RE SHOPLIFTING.

There are very few retail experiences that allow you to simply pick up an item and walk out the door without handing anyone cash or a credit card, so making purchases at Amazon Go is likely to feel super weird for most of us. As you slip items into your bag and leave, you may feel like you’re shoplifting, the Times’s Nick Wingfield notes. But that doesn’t mean that you could get away with stealing something if you wanted to. Wingfield tried to trick the cameras by covering up a pack of soda before he took it off the shelf, but the cameras still managed to notice his purchase and charge him for it. A reporter for Ars Technica also tried to fool Amazon’s technology by picking multiple items up and putting them back in different places, but was unable to trip up the app’s shopping cart.

5. YOU’LL STILL SEE EMPLOYEES.

You may not need help checking out, but you may still need to interact with a human. If you want to buy alcohol, an employee waiting in the beer and wine section must check your ID before you can take that six-pack off the shelf. There are also various Amazon employees wandering around to help sort out technical issues and restock shelves, as well as chefs that you can watch prep meals in the kitchen.

But overall, you can easily get through an entire shopping trip without ever speaking to another human—or waiting in line.

[h/t The New York Times]

10 Products for a Better Night's Sleep

Amazon/Comfort Spaces
Amazon/Comfort Spaces

Getting a full eight hours of sleep can be tough these days. If you’re having trouble catching enough Zzzs, consider giving these highly rated and recommended products a try.

1. Everlasting Comfort Pure Memory Foam Knee Pillow; $25

Everlasting Comfort Knee Pillow
Everlasting Comfort/Amazon

For side sleepers, keeping the spine, hips, and legs aligned is key to a good night’s rest—and a pain-free morning after. Everlasting Comfort’s memory foam knee pillow is ergonomically designed to fit between the knees or thighs to ensure proper alignment. One simple but game-changing feature is the removable strap, which you can fasten around one leg; this keeps the pillow in place even as you roll at night, meaning you don’t have to wake up to adjust it (or pick it up from your floor). Reviewers call the pillow “life-changing” and “the best knee pillow I’ve found.” Plus, it comes with two pairs of ear plugs.

Buy it: Amazon

2. Letsfit White Noise Machine; $21

Letsfit White Noise Machine
Letsfit/Amazon

White noise machines: They’re not just for babies! This Letsfit model—which is rated 4.7 out of five with nearly 3500 reviews—has 14 potential sleep soundtracks, including three white noise tracks, to better block out everything from sirens to birds that chirp enthusiastically at dawn (although there’s also a birds track, if that’s your thing). It also has a timer function and a night light.

Buy it: Amazon

3. ECLIPSE Blackout Curtains; $16

Eclipse Black Out Curtains
Eclipse/Amazon

According to the National Sleep Foundation, too much light in a room when you’re trying to snooze is a recipe for sleep disaster. These understated polyester curtains from ECLIPSE block 99 percent of light and reduce noise—plus, they’ll help you save on energy costs. "Our neighbor leaves their backyard light on all night with what I can only guess is the same kind of bulb they use on a train headlight. It shines across their yard, through ours, straight at our bedroom window," one Amazon reviewer who purchased the curtains in black wrote. "These drapes block the light completely."

Buy it: Amazon

4. JALL Wake Up Light Sunrise Alarm Clock; $38

JALL Wake Up Light Sunrise Alarm Clock
JALL/Amazon

Being jarred awake by a blaring alarm clock can set the wrong mood for the rest of your day. Wake up in a more pleasant way with this clock, which gradually lights up between 10 percent and 100 percent in the 30 minutes before your alarm. You can choose between seven different colors and several natural sounds as well as a regular alarm beep, but why would you ever use that? “Since getting this clock my sleep has been much better,” one reviewer reported. “I wake up not feeling tired but refreshed.”

Buy it: Amazon

5. Philips SmartSleep Wake-Up Light; $200

Philips SmartSleep Wake-Up Light
Philips/Amazon

If you’re looking for an alarm clock with even more features, Philips’s SmartSleep Wake-Up Light is smartphone-enabled and equipped with an AmbiTrack sensor, which tracks things like bedroom temperature, humidity, and light levels, then gives recommendations for how you can get a better night’s rest.

Buy it: Amazon

6. Slumber Cloud Stratus Sheet Set; $159

Stratus sheets from Slumber Cloud.
Slumber Cloud

Being too hot or too cold can kill a good night’s sleep. The Good Housekeeping Institute rated these sheets—which are made with Outlast fibers engineered by NASA—as 2020’s best temperature-regulating sheets.

Buy it: SlumberCloud

7. Comfort Space Coolmax Sheet Set; $29-$40

Comfort Spaces Coolmax Sheets
Comfort Spaces/Amazon

If $159 sheets are out of your price range, the GHI recommends these sheets from Comfort Spaces, which are made with moisture-wicking Coolmax microfiber. Depending on the size you need, they range in price from $29 to $40.

Buy it: Amazon

8. Coop Home Goods Eden Memory Foam Pillow; $80

Coop Eden Pillow
Coop Home Goods/Amazon

This pillow—which has a 4.5-star rating on Amazon—is filled with memory foam scraps and microfiber, and comes with an extra half-pound of fill so you can add, or subtract, the amount in the pillow for ultimate comfort. As a bonus, the pillows are hypoallergenic, mite-resistant, and washable.

Buy it: Amazon

9. Baloo Weighted Blanket; $149-$169

Baloo Weighted Blanket
Baloo/Amazon

Though the science is still out on weighted blankets, some people swear by them. Wirecutter named this Baloo blanket the best, not in small part because, unlike many weighted blankets, it’s machine-washable and -dryable. It’s currently available in 12-pound ($149) twin size and 20-pound ($169) queen size. It’s rated 4.7 out of five stars on Amazon, with one reviewer reporting that “when it's spread out over you it just feels like a comfy, snuggly hug for your whole body … I've found it super relaxing for falling asleep the last few nights, and it looks nice on the end of the bed, too.” 

Buy it: Amazon 

10. Philips Smartsleep Snoring Relief Band; $200

Philips SmartSleep Snoring Relief Band
Philips/Amazon

Few things can disturb your slumber—and that of the ones you love—like loudly sawing logs. Philips’s Smartsleep Snoring Relief Band is designed for people who snore when they’re sleeping on their backs, and according to the company, 86 percent of people who used the band reported reduced snoring after a month. The device wraps around the torso and is equipped with a sensor that delivers vibrations if it detects you moving to sleep on your back; those vibrations stop when you roll onto your side. The next day, you can see how many hours you spent in bed, how many of those hours you spent on your back, and your response rate to the vibrations. The sensor has an algorithm that notes your response rate and tweaks the intensity of vibrations based on that. “This device works exactly as advertised,” one Amazon reviewer wrote. “I’d say it’s perfect.”

Buy it: Amazon

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Stouffer's Has Invented a Mac and Cheese Dispenser for National Mac and Cheese Day

The Stouffer's mac and cheese dispenser appears destined for college dorm rooms everywhere.
The Stouffer's mac and cheese dispenser appears destined for college dorm rooms everywhere.
Stouffer's

Though preferences vary from Kraft to Stouffer’s to homemade, macaroni and cheese has remained a go-to pasta dish for generations. Now, Stouffer’s appears to be taking distribution of this comfort food staple to the next level by introducing a mac and cheese tap it wants to install at commercial establishments.

The announcement, which conveniently comes just prior to National Mac and Cheese Day on July 14, is a glimpse into the future of on-demand pasta. The tabletop dispenser has an internal heater to keep the pre-made mac and cheese warm. With a flick of the wrist, it allows globules of warm, cheesy sustenance to ooze out of the tap and into a bowl or as a topping. It might be best described as a nacho cheese dispenser, only with pasta noodles.

Stouffer’s offered a primitive view of its mechanism on Twitter:

Stouffer’s, which normally peddles frozen mac and cheese in grocery stores, is soliciting suggestions for where their mac tap should wind up. Homes, gas stations, sports arenas, and weddings are apparently all on the table. The company says it’s aiming for a launch this year and will consider sites based on that consumer feedback.

There seem to be logistical hurdles that Stouffer’s has yet to publicly address. The chances of cheese and pasta clogging the mechanism might be a common occurrence, and the machine will almost certainly require daily cleanings. Such maintenance might result in a plight similar to those frequently unavailable McDonald’s McFlurry machines.

On social media, however, at least one rival cheese baron was impressed. In response to the announcement, Velveeta Tweeted a one-word response: “Respect.”

[h/t Cleveland.com]