Mental Floss

ABSOLUT Merges Art, Tech and Fashion in TRANSFORM TODAY

By Editorial Staff

In a call to all daring spirits to embrace transformation, ABSOLUT has partnered with four experiential artists from a range of creative disciplines, including graphic novelist Rafael Grampá, emerging fashion designer Yiqing Yin, the French multi-talent Woodkid, and an American digital media artist Aaron Koblin.

Check out the video above to learn more about the TRANSFORM TODAY collaboration and discover more at and