Adobe Marketing Cloud Deciphers Those Clicks

Making sense of raw data is a crucial, but often overlooked, part of the marketing mix. That's why marketing managers are relying on Adobe Marketing Cloud, a digital marketing platform from Adobe. This hilarious video demonstrates why, by showcasing the pitfalls of bad data analysis in a fictitious company called "Encyclopedia Atlantica."

Make sure you're not making too many assumptions about your marketing plan and learn more about the Adobe Marketing Cloud here.