Mattel wants to help 10 million kids learn to code by 2020, and the toy giant is enlisting one of its most career-focused assets: Barbie. According to Engadget, Mattel is working with the coding education company Tynker to make seven Barbie-themed computer programming lessons.
Barbie has been a pilot, an architect, the president, and a computer engineer, so there may be no better character to teach kids the joys of coding. The lessons, arriving in summer 2018, will be designed for youngsters in kindergarten and up, and will teach Barbie-lovers more than just how to make apps. They’ll use Barbie’s many careers—which also included veterinarian, robotics engineer, and astronaut—as a way to guide kids through programming concepts.
There are plenty of new initiatives that aim to teach kids how to code, from a Fisher-Price caterpillar toy to online games featuring Rey from Star Wars. This is the third partnership between Mattel and Tynker, who have already produced programming lessons using Hot Wheels and Monster High.
Kindergarten may seem a little soon to set kids on a career path as a computer programmer, but coding has been called “the most important job skill of the future,” and you don’t need to work for Google or Facebook to make learning it worthwhile. Coding can give you a leg up in applying for jobs in healthcare, finance, and other careers outside of Silicon Valley. More importantly for kids, coding games are fun. Who wouldn’t want to play Robotics Engineer Barbie?
All images by Tynker