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Salvador Dalí Designed the Chupa Chups Logo
By the mag
When Spaniard Enric Bernat began selling his striped Chupa Chups lollipops, he spared no expense getting his business off the ground. But Bernat’s most aggressive move was hiring the world’s most famous surrealist artist, Salvador Dalí, to design a new logo.
Dalí created the familiar daisy insignia and even suggested that the logo be printed on top of the wrapper so that it was always fully displayed—a tip the candymaker seized upon. With all those Dalí prints lingering in the candy aisle, don’t hesitate to call your next purchase an investment in fine art.