Why Do Memes Usually Feature All-Caps White Font?

By Iamlilbub, CC BY-SA 3.0, Wikimedia Commons via MakeAMeme.org

Why is all-caps white font so often used in memes?

Archie D'Cruz:

Because of laziness, mostly. And Microsoft.

A great majority of memes floating around on the internet today are created using meme generators—web tools where you can select an image, add your text, and post it to social media. Easily done in under a minute without you having to fiddle around in Photoshop.

What’s common to just about all of them is the default setting: the same blocky typeface, in white all-caps, and text outlined in black. Those settings make it easy to read on virtually any image, dark or light.

Most of the popular meme generators don’t allow you to change the typeface, the color or the case, but even with the ones that do, these options are downplayed. So when you do run into a meme, you will almost certainly see something like this:

A screen shot of several popular internet memes

But how did this come to become the default? That’s where Microsoft comes in.

The typeface used in most memes is Impact, created in the sixties when the Swiss typographic style—clean, strong, legible—began to dominate graphic design. It was created by Geoffrey Lee, who sold it to British typeface foundry Stephenson Blake, which in turn sold it to Monotype after getting out of the font business.

As the internet gained in popularity in the '90s, Microsoft spearheaded a project to create a standard pack of fonts for the web.

It licensed 11 fonts, including Impact, from Monotype, and published them as freeware. These were included in the Windows 98 operating system, which dominated the market at the time.

Little surprise, then, that the earliest memes—which were created using MS Paint or Photoshop—would feature Impact. Along with Arial Black, it was easily the strongest of the core fonts and the most legible when placed on an image. Unlike Arial, it was also very condensed, which allowed for more text to fit in.

When websites featuring meme generators (or image macros, to use the technical term) arrived on the scene, Impact was an obvious choice: free to use, and easily readable on virtually any image.

Over the years, there have been sites that have tried to be unique—offering different font choices, darkening the image below the type, putting text above and below images, putting text in boxes—but by now using Impact in white all-caps for memes has become something of a meme itself.

The Impact font gets its own meme

This post originally appeared on Quora. Click here to view.

What's the Difference Between Stuffing and Dressing?

iStock
iStock

For carbohydrate lovers, nothing completes a Thanksgiving meal quite like stuffing—shovelfuls of bread, celery, mushrooms, and other ingredients that complement all of that turkey protein.

Some people don’t say stuffing, though. They say dressing. In these calamitous times, knowing how to properly refer to the giant glob of insulin-spiking bread seems necessary. So what's the difference?

Let’s dismiss one theory off the bat: Dressing and stuffing do not correlate with how the side dish is prepared. A turkey can be stuffed with dressing, and stuffing can be served in a casserole dish. Whether it’s ever seen the inside of a bird is irrelevant, and anyone who tells you otherwise is wrong and should be met with suspicion, if not outright derision.

The terms are actually separated due to regional dialects. Dressing seems to be the favored descriptor for southern states like Mississippi, Tennessee, South Carolina, and Georgia, while stuffing is preferred by Maine, New York, and other northern areas. (Some parts of Pennsylvania call it filling, which is a bit too on the nose, but to each their own.)

If stuffing stemmed from the common practice of filling a turkey with carbs, why the division? According to HuffPost, it may have been because Southerners considered the word stuffing impolite, and therefore never embraced it.

While you should experience no material difference in asking for stuffing or dressing, when visiting relatives it might be helpful to keep to their regionally-preferred word to avoid confusion. Enjoy stuffing yourselves.

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Why Do Tires Have to Be Filled With Air?

BookyBuggy/iStock via Getty Images
BookyBuggy/iStock via Getty Images

Paul Misencik:

This is an issue that has perplexed me for most of my life, because pneumatic tires filled with air seem like the last anachronistic, 19th-century component of a modern automobile, and an idea which should have disappeared many decades ago. In an era where even the internal combustion engine itself is giving way to electric motors, and where a new economy hatchback has exponentially more computing power than the Space Shuttle, pneumatic tires don’t seem to make sense any longer.

(And before I get flamed, I know modern tires are vastly more advanced and reliable and capable than their 1930s counterparts. Blowouts, which were a common occurrence when I was a kid, are pretty much unheard of today. Modern tires are great, but they are still vulnerable and maintenance-intensive in a way that doesn’t make any sense to me.)

Companies have experimented with non-pneumatic passenger vehicle tires in the modern age—one of the primary drivers was Michelin. But the tires weren’t filled with solid rubber. In fact, they didn’t even have sidewalls. They were open on the sides, and they had a support lattice of structural polyester ribs, with a ton of air space between the contact patch and the (now deformable) wheel.

One of the big problems with switching from pneumatic tires to non-pneumatic tires is the fact that the current air-filled tire is an important component of the suspension of a vehicle. The flex in the sidewall is a critical part of the compliance of the suspension and substantially affects a vehicle's ride and handling. (Which is why race car drivers sweat tire pressures at each corner of the vehicle so much, as even a small change in tire pressure can have a big effect on the handling and grip of a vehicle.)

If a company like Michelin wants to make a non-pneumatic tire, they'll improve their chances of finding success with it if the new design mimics the compliance and flex characteristics of the outgoing, air-filled models as closely as possible. That way, Michelin would be able to sell the new, non-pneumatic design as a retrofit to older vehicles whose suspensions were originally designed with pneumatic tires in mind. And that is hugely important because if they can’t, it becomes much more difficult to convince manufacturers to change over to the new design—particularly after the mild debacle of Michelin’s failed “TRX” metric tire idea of the 1980s, which required the use of a special wheel and which, despite being by most accounts a superior design in almost every way, never really took off. (Owners of 1980s Ferrari 512 Berlinetta Boxers and some Saab 900 turbos will know what I’m talking about here.)

Non-pneumatic Michelin tires are also rather weird looking, and it’s not clear which manufacturers, if any, would take the risk of being the first to offer them on a new car.

So that is the real issue: Any non-pneumatic tire design must be not only clearly superior to the pneumatic designs of the past, but it must be functionally identical to the outgoing models they would replace, and they must be visually acceptable to consumers.

I hope it happens, though. I hope someone cracks the nut. Pneumatic tires are a 19th-century application still being used on 21st-century vehicles, and at some point that needs to change.

This post originally appeared on Quora. Click here to view.

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