You consume energy every time you switch on a light, and that ends up costing you, your power company, and the planet. This cost is easy to ignore when just a few minutes of light adds only cents to your electric bill, but over time, all that usage adds up. A new conceptual product spotted by Co.Design visualizes our energy consumption in a creative way.

Moak Studio presented their coin-operated Dina lamp at the Promote Design DIN Exhibition for Milan Design Week. To turn it on, users must first insert a medium-sized coin into a slot on the shade, whether it's a nickel, a quarter, or a euro. The coin fills in a gap in the lamp's circuitry, providing the conductive metal needed to light it. After switching the lamp off, users can flip a knob on the base to retrieve their coin.

The Dina lamp isn't meant to solve our global energy problems singlehandedly; rather, it's designed to get people to pause and think about the impact of their daily choices before they make them. But other strategies, like paying people to conserve energy rather than making them pay to use it, may be more effective when it comes to spurring real change.

Dina Lamp from MOAK Studio on Vimeo.

[h/t Co.Design]