Graphic Design Series Shows Which Fonts Your Favorite Logos Use

Unless you’re a dedicated design geek, you probably can’t recognize the fonts used in the logos of some of the most recognizable companies in the world—even if you see them every day. Enter graphic designer Emanuele Abrate, whose latest project, Logofonts, illuminates the favorite fonts of the brands you see every day.

As we spotted on Adweek, Logofonts takes a logo—like, for instance, Spotify’s—and replaces the company’s name with the font in which it's written. Some fonts, like Spotify’s Gotham, might be familiar, while others you may never have heard of. Nike’s and Red Bull’s Futura is so commonplace in signage in logos that it’s the subject of an entire book called Never Use Futura. (Other companies that use it include Absolut Vodka and Domino’s Pizza, and many more.) But you most likely aren’t familiar with Twitter’s Pico or Netflix’s Bebas Neue.

Abrate is a managing partner at grafigata, an Italian blog and online academy focused on graphic design. In his work as a freelance designer, he focuses on logo design and brand identities, so it wasn’t hard for him to track down exactly which fonts each brand uses.

“When I see a logo, I wonder how it was conceived, how it was designed, what kind of character was used and why,” Abrate tells Mental Floss. The Logofonts project came from “trying to understand which fonts they use or which fonts have been modified (or redesigned) to get to the final result.”

The Nike logo reads 'Futura.'

The Twitter logo reads 'Pico.'

The Red Bull Logo reads 'Futura BQ.'

The Netflix logo reads 'Bebas Neue.'

You can check out the rest of the Logofonts project and Abrate’s other work on his Behance or Facebook pages, and on his Instagram.

[h/t Adweek]

All images courtesy Emanuele Abrate

Wayfair’s Fourth of July Clearance Sale Takes Up to 60 Percent Off Grills and Outdoor Furniture

Wayfair/Weber
Wayfair/Weber

This Fourth of July, Wayfair is making sure you can turn your backyard into an oasis while keeping your bank account intact with a clearance sale that features savings of up to 60 percent on essentials like chairs, hammocks, games, and grills. Take a look at some of the highlights below.

Outdoor Furniture

Brisbane bench from Wayfair
Brisbane/Wayfair

- Jericho 9-Foot Market Umbrella $92 (Save 15 percent)
- Woodstock Patio Chairs (Set of Two) $310 (Save 54 percent)
- Brisbane Wooden Storage Bench $243 (Save 62 percent)
- Kordell Nine-Piece Rattan Sectional Seating Group with Cushions $1800 (Save 27 percent)
- Nelsonville 12-Piece Multiple Chairs Seating Group $1860 (Save 56 percent)
- Collingswood Three-Piece Seating Group with Cushions $410 (Save 33 percent)

Grills and Accessories

Dyna-Glo electric smoker.
Dyna-Glo/Wayfair

- Spirit® II E-310 Gas Grill $479 (Save 17 percent)
- Portable Three-Burner Propane Gas Grill $104 (Save 20 percent)
- Digital Bluetooth Electric Smoker $224 (Save 25 percent)
- Cuisinart Grilling Tool Set $38 (Save 5 percent)

Outdoor games

American flag cornhole game.
GoSports

- American Flag Cornhole Board $57 (Save 19 percent)
- Giant Four in a Row Game $30 (Save 6 percent)
- Giant Jenga Game $119 (Save 30 percent)

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Key West Has Installed Permanent Rainbow Crosswalks

In Key West, rainbow crosswalks aren't just for Pride Month.
In Key West, rainbow crosswalks aren't just for Pride Month.
Maxvis/iStock via Getty Images

In 2015, Key West became the first place in Florida to install permanent rainbow crosswalks—a celebration of LGBTQ+ pride that reflected the city’s “One Human Family” motto. But a few years later, the city decided to repave its historic Duval Street, which required tearing up the four colorful paths at the intersection of Petronia Street.

The rainbow crosswalks finally returned this week—just in time for Pride Month—and they’re even more vibrant than before. The old ones were essentially regular white crosswalks with each empty space filled in with a different color, whereas the new paths feature long, colored stripes with a white stripe along the top and bottom edges.

According to NBC 6 South Florida, workers positioned the thermoplastic stripes on the street and attached them to the pavement below with heat from propane torches. Key West mayor Teri Johnson and other officials then commemorated the new landmarks, located in the heart of the city's entertainment district, with a ribbon-cutting ceremony. (The ribbon was also rainbow colored, and all participants wore masks to prevent the spread of coronavirus.)

“The rainbow crosswalks mean that everybody is welcome, everybody is equal, everybody is recognized, and that we do really abide by the ‘One Human Family’ spirit,” Johnson said.

Key West isn’t the only place with permanent rainbow paths; as LGBTQ Nation reports, you can find them in San Francisco, West Hollywood, Seattle, Philadelphia, Toronto, and other cities, too. And while the small island city has postponed its Pride events until November due to the pandemic, some of the world's biggest Pride parades and festivals are simply moving the party online: Here are 10 events to check out this month.

[h/t NBC 6 South Florida]