Unless you’re a dedicated design geek, you probably can’t recognize the fonts used in the logos of some of the most recognizable companies in the world—even if you see them every day. Enter graphic designer Emanuele Abrate, whose latest project, Logofonts, illuminates the favorite fonts of the brands you see every day.
As we spotted on Adweek, Logofonts takes a logo—like, for instance, Spotify’s—and replaces the company’s name with the font in which it's written. Some fonts, like Spotify’s Gotham, might be familiar, while others you may never have heard of. Nike’s and Red Bull’s Futura is so commonplace in signage in logos that it’s the subject of an entire book called Never Use Futura. (Other companies that use it include Absolut Vodka and Domino’s Pizza, and many more.) But you most likely aren’t familiar with Twitter’s Pico or Netflix’s Bebas Neue.
Abrate is a managing partner at grafigata, an Italian blog and online academy focused on graphic design. In his work as a freelance designer, he focuses on logo design and brand identities, so it wasn’t hard for him to track down exactly which fonts each brand uses.
“When I see a logo, I wonder how it was conceived, how it was designed, what kind of character was used and why,” Abrate tells Mental Floss. The Logofonts project came from “trying to understand which fonts they use or which fonts have been modified (or redesigned) to get to the final result.”
All images courtesy Emanuele Abrate