Hitting up H&M every time you need a new T-shirt has a huge impact on the environment. Fast fashion is one of the most polluting industries in the world. But people aren't going to simply stop buying new clothes. So one company is trying to tackle the wastefulness of fashion in a new way, Fast Company reports. For Days offers a clothing subscription model that helps the company save worn-out products from the landfill.
When you buy a garment from For Days, you're not buying a single item of clothing. You pay a monthly fee, then whenever your clothing wears out, gets stained, or rips, you exchange it for a new version. Send back your worn-out T-shirt for an exchange, and For Days will use the recycled material to make new clothing.
One of the reasons that constantly buying and throwing away cheap clothing is so destructive to the environment is that it is very difficult to recycle fabric into new clothing or other textiles. Reprocessing fabric involves chopping up the threads, and the resulting yarn made from those short, chopped-up fibers is fairly weak. According to For Days, the company makes its recycled tees into cotton pulp, then makes yarn that's 30 percent recycled cotton, 70 percent virgin cotton. Fast Company reports that the company hopes to eventually partner with other companies that use cutting-edge chemical processes to recycle cotton in a way that's more suited to making new clothing.
The company just launched, and if you want to sign up, you'll be put on a waitlist. For now, it offers a number of T-shirt styles for both men and women in a variety of colors. You can subscribe to three shirts a month for $12, six shirts for $24, or 10 shirts for $36, all with unlimited exchanges.
[h/t Fast Company]