Nighttime strolls with your pupper or doggo just got a lot safer. The light-up Nitey Leash on Amazon ensures that you’re visible more than a quarter of a mile away, which could come in handy if you’re walking alongside a road at night, Dogster magazine notes.

Billed as “the world’s first fiber-optic illuminated dog leash,” it gets its glow from LED lights and runs on AAA batteries. Priced at $24.95 on Amazon, the leash is five feet long, water-resistant, and comes in your choice of blue, green, or pink.

Joseph Hassan, the inventor of Nitey Leash, tells Dogster that the product denotes a trend towards “the humanization of pets.”

“Pet owners look for products that treat pets as the important members of the family that they are,” Hassan says. “As part of the family, pet owners want products that have a direct impact on their own lives as well as the lives of their pets.”

Other innovations in pet tech that have been unveiled in the past year include Petrics, the "world’s first smart bed"; the self-cleaning Litter Robot; and the Pet Care Monitor, a litter box that monitors your kitty’s health.

[h/t Dogster]