Few pet owners are willing to sit down and brush their pet's teeth on a regular basis. (Most of us can barely convince ourselves to floss our own teeth, after all.) Even fewer pets are willing to sit calmly and let it happen. But pet dental care matters: I’ve personally spent more than $1000 in the last few years dealing with the fact that my cat’s teeth are rotting out of her head.

For dog owners struggling to brush poor Fido’s teeth, there’s a slightly better option. Bristly, a product currently being funded on Kickstarter, is a chew toy that acts as a toothbrush. The rubber stick, which can be slathered with doggie toothpaste, is outfitted with bristles that brush your dog’s teeth as it plays.

Bristly

Designed so your dog can use it without you lifting a finger, it’s shaped like a little pogo stick, with a flattened base that allows dogs to stabilize it with their paws as they hack at the bristled stick with their teeth. The bristles are coated in a meat flavoring to encourage dogs to chew.

An estimated 80 percent of dogs over the age of 3 have some kind of dental disease, so the chances that your dog could use some extra dental attention is very high. In addition to staving off expensive vet bills, brushing your dog's teeth can improve their smelly breath.

Bristly comes in three sizes as well as in a heavy-duty version made for dogs who are prone to ripping through anything they can get their jaws around. A Bristly stick costs $29 and is scheduled to start shipping in October. Get it here.