A slice of Springfield has landed in Myrtle Beach, South Carolina. As WBTW reports, Kwik-E-Mart, the fictional convenience store made famous by The Simpsons, is now a brick-and-mortar attraction.

The real-life Kwik-E-Mart is located at Broadway at the Beach, a beachside shopping center that offers a variety of tourist activities. The new shop is stocked with many of the offerings featured in the show, including Buzzzz cola, Lard Lad donuts, and heat-lamp hot dogs. Bart can even be spotted sipping a Squishee drink above the cartoonish storefront.

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Next to the Kwik-E-Mart is another Springfield institution—the Aztec Theater, which is set to welcome its first customers later this year. When it opens, the cinema will show a Simpsons 4D movie experience and let guests out into the Kwik-E-Mart after each screening.

The South Carolina convenience store isn't the first time a Kwik-E-Mart has appeared in the real world. In promotion of The Simpsons Movie in 2007, a handful of 7-Eleven stores were temporarily rebranded as Kwik-E-Marts, and Universal Studios Orlando's Springfield, USA has a Kwik-E-Mart of its own, located on the same street as Krusty Burger and Moe's Tavern.

[h/t WBTW]