Alert: IKEA's New Veggie Dog Has Arrived
Vegetarians who previously felt left out at IKEA’s food court now have a new option if they get hungry while shopping for flat-pack furniture. IKEA’s new veggie dog is now available at the company’s U.S. stores, according to MyRecipes.
IKEA developed the new vegetarian option with the aim of creating a more sustainable, affordable hot dog made with plant-based ingredients. It’s made with kale, red lentils, carrots, and ginger. (The hot dog is also vegan, but depending on the location, the bun may not be.) It comes topped with pickled cabbage, fried onions, and brown mustard. IKEA reports that producing it requires about seven times less carbon emissions than its standard meat hot dog.
While IKEA is famous for its meatballs (which have come in a vegan option since 2015), the retailer has been serving up hot dogs since 1981, and according to the company, it’s one of the biggest hot dog vendors in the world—selling more than 100 million of them each year.
The veggie version first debuted at IKEA’s location in Malmö, Sweden (where the company’s food services arm is based) in February 2018 and arrived in European stores over the summer. Those European customers have already eaten their way through 1 million of them.
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We believe that our new veggie hot dog is the tastiest IKEA news this season and we are thrilled to hear that many of you love it as much as we do. As an icing on the cake (or rather the onion on the hot dog) today it won an IKEA Democratic Design Award ?#veggiehotdog #ikeafood #democraticdesignawards