Days After Netflix Increased Its Subscription Prices, Hulu Is Lowering Theirs

iStock.com/mphillips007
iStock.com/mphillips007

Good news, Hulu users: The price of your video-on-demand subscription will soon be $2 cheaper, according to Variety. Hulu is reducing its monthly fee from $7.99 to $5.99 in hopes of attracting more viewers to its ad-supported streaming platform while also boosting its ad revenue.

New subscribers can take advantage of reduced prices starting February 26, and current users will see savings on their first bill after February 26. There's a catch, though—at least for those who subscribe to Hulu's Live TV package. The cost of that service, which provides access to more than 60 live TV channels in addition to Hulu's streaming options, will go up $5, from $39.99 to $44.99 per month.

Although Hulu has reportedly been planning these pricing changes for months, the timing couldn't be more advantageous. Its competitor, Netflix, hiked the price of its Standard plan just last week from $10.99 to $12.99 per month. The Premium plan also increased by $2 to $15.99, and for the first time in the company's history, Netflix raised the cost of its Basic plan, which is now a dollar steeper, at $8.99. The changes are now in effect and apply to all U.S. subscribers.

For now, Netflix still has more subscribers—more than 58 million, compared to Hulu's 25 million. However, Hulu has the largest selection of TV shows of any streaming service. It offers more than 85,000 episodes, in addition to thousands of movies. And Hulu users can also anticipate more original series in the future. Disney is set to acquire 60 percent of Hulu (Comcast and At&T will retain the other 40 percent), and Disney CEO Bob Iger said he plans to increase investments in original programming.

[h/t Variety]

The Mental Floss Store Is Back!

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Wa Wa Wee Wa: The Origin of Borat's Favorite Catchphrase

Wa wa wee wa! Sacha Baron Cohen is back in Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan (2020).
Wa wa wee wa! Sacha Baron Cohen is back in Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan (2020).
Courtesy of Amazon Studios

When Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan was released in 2006, a new audience was exposed to Borat Sagdiyev, a “journalist” portrayed by Sacha Baron Cohen who had made frequent appearances on the comedian’s Da Ali G Show.

Soon, in our country there was problem: People mimicked Borat’s catchphrases, "very nice" and “wa wa wee wa,” incessantly. The latter phrase was used to denote surprise or happiness on Borat’s part. While some may have assumed it was made up, it turns out that it actually means something.

Wa wa wee wa is Hebrew, which Cohen speaks throughout the film and which helped make Borat a hit in Israel. (Cohen is himself Jewish.) It was taken from an Israeli comedy show and is the equivalent of the word wow. Reportedly, the expression was popular among Israelis, and they appreciated Cohen’s use of it.

The original Borat also sees Cohen singing a popular Hebrew folk song, “Koom Bachur Atzel,” or “get up lazy boy,” among other Hebrew mentions. It remains to be seen how much of it he’ll be speaking in the sequel, Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan. It premieres on Amazon Prime Friday, October 23.

[h/t The Los Angeles Times]