Good news, Hulu users: The price of your video-on-demand subscription will soon be $2 cheaper, according to Variety. Hulu is reducing its monthly fee from $7.99 to $5.99 in hopes of attracting more viewers to its ad-supported streaming platform while also boosting its ad revenue.
New subscribers can take advantage of reduced prices starting February 26, and current users will see savings on their first bill after February 26. There's a catch, though—at least for those who subscribe to Hulu's Live TV package. The cost of that service, which provides access to more than 60 live TV channels in addition to Hulu's streaming options, will go up $5, from $39.99 to $44.99 per month.
Although Hulu has reportedly been planning these pricing changes for months, the timing couldn't be more advantageous. Its competitor, Netflix, hiked the price of its Standard plan just last week from $10.99 to $12.99 per month. The Premium plan also increased by $2 to $15.99, and for the first time in the company's history, Netflix raised the cost of its Basic plan, which is now a dollar steeper, at $8.99. The changes are now in effect and apply to all U.S. subscribers.
For now, Netflix still has more subscribers—more than 58 million, compared to Hulu's 25 million. However, Hulu has the largest selection of TV shows of any streaming service. It offers more than 85,000 episodes, in addition to thousands of movies. And Hulu users can also anticipate more original series in the future. Disney is set to acquire 60 percent of Hulu (Comcast and At&T will retain the other 40 percent), and Disney CEO Bob Iger said he plans to increase investments in original programming.