Craft beer connoisseurs will go great distances to get their hands on a good IPA or lager. But could they be enticed to travel thousands of miles from the UK to America if they were promised beer tastings mid-flight? Scottish craft beer company BrewDog is about to find out. The brewery is preparing to launch what they call "the world's first craft beer airline," according to online travel company TravelPirates.
Guests who embark on this "beery adventure" from London to Columbus, Ohio, will get to sample beer aboard a custom Boeing 767 plane dubbed BrewDog Airlines. Food and beverages tend to taste different at an altitude of 30,000 feet because the combination of the dry atmosphere, low air pressure, and background noise alters our sense of taste. BrewDog has already thought of that, though, and a brand new beer has been specially developed for air travel. (If that isn't enough, there will also be food provided on the flight, as well as a cart stocked with more beer.)
The maiden flight will take place February 21, and the package includes a four-night hotel stay in downtown Columbus, plus a tour of BrewDog's Columbus brewery and a day trip to Cincinnati to check out the best breweries there. It costs about $1590 for one person staying in a private room, or $2860 for two people sharing a room.
There's a catch, though. Currently, only shareholders—or "Equity Punks," as BrewDog calls them—can book a flight. However, the threshold for investments is fairly low at $50. Plus, there's always a chance that this creative travel experience will inspire other airlines to start serving more complimentary beer, or at least bring back the tomato juice.