These Walgreens Freezers Are Spying on You

Marc Fizer, YouTube
Marc Fizer, YouTube

Shopping in a public place shouldn't carry with it any expectations of privacy. Your shopping card collects data. Your credit card company knows what you're buying. Store cameras make sure you're not shoplifting. But would you expect the freezer to profile you according to your age or gender?

That's coming, and sooner than you think. At a Walgreens location in New York City, Fast Company reporter Katharine Schwab recently examined the possible future of retail customization and had a face-to-screen encounter with a cooler door that makes recommendations based on who happens to be staring into it. Instead of being see-through glass, the doors look more like slot machines—bright and vivid rows of ice cream, food, and beverage options. Using cameras, motion sensors, and eye-tracking, the door's display shifts its focus to target specific demographics.

A woman looking at the cooler might see an ad for Diet Coke, for example, while a man standing in the same spot a few minutes later could be directed to picking up a Coke Zero. Whether consumers see advertising for Red Bull or Gatorade might depend on their age. Time of day matters, too. If it's near dinnertime, maybe the screen will be nudging you toward a frozen pizza. If it's a scorching hot day, you’ll be directed to pints of ice cream.

Owing to the longstanding controversy regarding facial recognition software, the system only makes inferences about your appearance. It cannot take your photo and determine your identity, or that you've been in the store before. Instead, it analyzes your photo looking for facial characteristics and micro-measurements that sometimes correspond with age or gender.

Cooler Screens, the manufacturer behind the technology, has partnered with Walgreens locations to outfit six stores across the country with the displays to assess how consumers react to this kind of targeted promotion in the real world. If and when the practice spreads, questions are likely to follow. Does Cooler Screens store and share this data? (The company says it doesn't.) How deep does its gaze go? Will it recommend junk food to the heavyset and low-calorie options to slim figures? Will it make suggestions based on ethnicity? Will it report shoplifters to management?

For now, the Cooler Screens footprint is small, but there are some heavy hitters behind it. The startup was co-founded by former Argo Tea CEO Arsen Avakian and received financing from Microsoft. With the participating Walgreens locations reporting double-digit sales increases in freezer aisles, it may not be long before Big Freezer is watching you.

[h/t Fast Company]

Your Smart TV Is Vulnerable to Hackers, According to the FBI

Ahmet Yarali / iStock via Getty Images
Ahmet Yarali / iStock via Getty Images

By this point, many of us have had the experience of mentioning a product or service out loud during a conversation, only to have an ad for that very thing pop up on a smart device mere moments later. And, although you may have gotten used to the idea of your gadgets keeping tabs on you, you might not realize that your new smart TV’s monitoring capabilities make it extra vulnerable to hackers.

KATV reports that the Portland, Oregon branch of the FBI released guidelines last week as part of its “Tech Tuesday” initiative to warn people about the risk of hackers gaining access to unsecured televisions through the routers. Because smart TVs likely have microphones and even cameras, successful hackers could do anything from petty mischief to serious stalking.

“At the low end of the risk spectrum, they can change channels, play with the volume, and show your kids inappropriate videos,” the FBI says. “In a worst-case scenario, they can turn on your bedroom TV’s camera and microphone and silently cyberstalk you.”

Before you head back to Best Buy, brandishing your receipt and begging for a refund, there are a number of safety precautions you can take to make yourself less of an easy target for cyberattacks.

The first step is knowing exactly what features your TV has, and understanding how to control them—the FBI recommends doing an internet search with the model number and the words microphone, camera, and privacy.

After that, you should delve right into those security settings. Disable the collection of personal information if you can, and learn how to limit microphone and camera access. If you don’t see an option to shut off the camera, black tape over it does the trick.

And, even if it’s not the most riveting reading material, it’s worth perusing the fine print on your device and streaming services to find out what data they collect, where they store it, and how they use it.

Check out all of the tips here, and then see what other everyday objects might be susceptible to hackers.

[h/t KATV]

Hotel in Japan Is Offering Rooms for $1 Per Night—If You Agree to Livestream Your Stay

DragonImages/iStock via Getty Images
DragonImages/iStock via Getty Images

Many people are happy to document their vacations online without getting paid to do it. Now, as The Washington Post reports, exhibitionists who can't resist low prices are now eligible to book a hotel room in Fukuoka, Japan for just $1 a night. In return, they must agree to livestream their experience.

Tetsuya Inoue, the manager of Asahi Ryokan in Fukuoka, got the idea for the marketing stunt after one of his guests broadcast his stay voluntarily. Inoue figured that if people are already comfortable sharing their private moments in the hotel with the world, he might as well use that to his advantage.

The "One Dollar Hotel" promotion is a way for Inoue to bring attention to the 30-year-old guesthouse, which is owned by his grandmother. For $1—a fee that covers lodging, taxes, and tips—customers have access to a room that normally costs $27 a night. As guests eat, sleep, and get ready for the day, a camera installed in the room livestreams their every move to the hotel's YouTube channel. The only place where they have privacy is in the bathroom. Signs in the room warn guests not to engage in any "lewd acts" and to keep passports and credit cards out of the camera's field of view.

In addition to generating publicity for Asahi Ryokan, Inoue hopes that his YouTube videos will eventually become popular enough to monetize. Five guests have agreed to the deal so far, and after launching in October, the One Dollar Hotel YouTube channel already has close to 15,000 subscribers.

[h/t The Washington Post]

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