All-Marshmallow Boxes of Lucky Charms Are Back, But Not Everyone Will Be Able to Get One

Lucky Charms
Lucky Charms

Hot on the heels of a Virginia brewery's cereal-inspired marshmallow beer, another way for grown adults to feel like kids again has emerged. Marshmallow-only Lucky Charms are back—this time with unicorn and rainbow shapes. Unfortunately, only 15,000 boxes of the sweet stuff are up for grabs.

If you were already planning on treating yourself by picking up some regular Lucky Charms from your local supermarket, be on the lookout for promotional boxes that say “You could win a box of only marshmallows” on the front. The inside panels of those boxes contain codes that can be entered at MarshmallowOnly.com for your chance to win one of the rare pure-marshmallow boxes. The promotion will run through the summer, so you’ll have plenty of time to enter up to 30 codes. Here's a list of participating retailers carrying the coded boxes [PDF].

This isn’t the first time that General Mills, the maker of Lucky Charms, has held this sweepstakes. In 2015, the company gave away 10 boxes of marshmallow-only cereal (or, as it calls the sugary shapes, “marbits”). Based on the popularity of that promotion, it handed out 10,000 boxes in 2017.

"It's no secret that Lucky Charms fans love the marshmallows," Scott Baldwin, director of marketing for cereal at General Mills, said in a statement. "Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened!"

If you’re not feeling especially lucky, you can buy similar versions of the marshmallows on Amazon. Retailers like Medley Hills Farm and Hoosier Hill Farm (which are apparently unrelated companies) sell one-pound bags of cereal marshmallows for $11 and $10, respectively. You can also order an 8-pound bag, or, if you’re feeling especially peckish, a 40-pound case of dehydrated marshmallows for $228. As one Amazon reviewer wrote, it's “just the right amount."

A New Jersey Pizzeria Is Using Its Delivery Boxes to Help Find Missing Pets

John Howard/iStock via Getty Images
John Howard/iStock via Getty Images

You might overlook dozens of “Lost Dog” posters nailed to telephone posts on a weekly basis, but would you miss one pasted to the top of your pizza box? One New Jersey pizzeria owner thinks not.

John Sanfratello, owner of Angelo’s Pizza in Matawan, New Jersey, is asking people from all over the state to send him their lost pet flyers so that he can tape them to his delivery boxes, CBS News reports. The idea occurred to him after his neighbor’s cat went missing: Though that cat has since been found, Sanfratello started to wonder how he could help reunite other lost pets with their owners. Since the pizza was getting delivered around the city anyway, he thought, why not add a message?

One patron of the pizzeria told CBS News she thinks the practice has “triggered a community effort by everyone” to pay a little extra attention to their fellow residents. And Sanfratello’s sister has also adopted the idea for her own pizza shops in Florida.

Angelo’s Pizza is currently spreading the word about two other missing animals: a cat and a Seeing Eye dog in training named Ondrea, who recently escaped her yard while chasing another animal. The German shepherd puppy has been lost for almost four weeks, and her owners said they’ve done everything they could think of—searching the woods, putting up flyers around town, and posting on Facebook—to no avail.

It’s a new spin on the old practice of printing photos of missing children on milk cartons, Sanfratello said. Though that may have fallen out of fashion in the late 1980s, Sanfratello has high hopes for this new partnership between pizza and pet owners.

[h/t CBS News]

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