Build Your Own Fairy Tales With LEGO's New Pop-Up Books

The story of Little Red Riding Hood and the Big Bad Wolf has been passed down to children around the world for hundreds of years—perhaps emerging in its earliest form in the 11th century, according to one theory.

If you want to pass along the tradition to the next generation, you can now do so in a slightly less terrifying fashion. Illustrations of a ferocious-looking wolf have been swapped out for a comical LEGO minifigure in the toy company’s new book-building kit, called “Once Upon A Brick.” LEGO calls it the “first-ever pop-up book made from LEGO bricks.”

The 859-piece set lets kids (and adults) build scenes from two classic tales: Little Red Riding Hood and Jack and the Beanstalk. Five minifigure characters are included in the set, including Little Red Riding Hood, Grandmother, the Wolf, the Giant, and Jack.

As The Verge reports, LEGO has taken a lighthearted approach to the marketing of this product, creating ads that spoof Samsung’s $2000 Galaxy Fold phone.

The “LEGO Fold,” on the other hand, costs significantly less. You can order a set from Amazon for $56.

[h/t The Verge]