The Pending Streaming Wars Could See Netflix and Hulu Lose Some of Their Biggest Shows

Warner Bros. Television/Getty Images
Warner Bros. Television/Getty Images

While Netflix spends hundreds of millions of dollars on original content like Orange Is the New Black and Stranger Things and films like Bright and Triple Frontier, it also spends a substantial amount making sure established hits like Friends and Frasier remain available for subscribers.

That might be coming to an end.

AT&T CEO Randall Stephenson told a television industry conference this week that AT&T will shortly be introducing its own streaming service and that it makes sense to keep WarnerMedia content like Friends exclusive in its attempt to capture a lucrative streaming audience. (AT&T owns WarnerMedia.)

For Netflix, the consequence of content owners like WarnerMedia pulling their titles and starting their own rival services could be significant. While people subscribe to Netflix and Hulu for any number of reasons, the ability to stream classic shows is a priority. One Wall Street Journal estimate found that an average Netflix viewer spends 72 percent of their time on the platform watching those library titles. Netflix has allegedly told NBCUniversal, which owns The Office, that the Steve Carell-led series draws more viewing hours than anything else, new or otherwise, on the service. (NBCUniversal is also plotting its own service, and shows like The Office and Parks and Recreation could soon be an exclusive to its offering.) In an era of cord-cutting, shows that people once viewed in syndication are now being binged online.

Hulu may have a leg up in this department. WarnerMedia recently sold its 10 percent stake in that streaming service to Disney, with Disney CEO Bob Iger hinting that the deal may have involved making sure some of its content remains available on the service. Hulu also has the rights to popular NBCUniversal titles like Brooklyn Nine-Nine and This Is Us through 2024.

Without such agreements in place, licensing shows is often for a limited amount of time. Netflix, for example, has rights to Friends only through the end of the year. WarnerMedia could elect to share the series, but if the goal is to drive subscriptions through content that can't be seen elsewhere, it might opt to scoop it back up and leave Netflix without one of its most valuable assets.

One thing is clear. The days of being able to subscribe to a single streaming outlet and getting most of your content needs met are probably drawing to a close. The good news? Not being able to secure another license for Friends will save Netflix quite a bit of money. The streamer paid $100 million for the rights in 2018.

[h/t The Verge]

Keep Your Cat Busy With a Board Game That Doubles as a Scratch Pad

Cheerble
Cheerble

No matter how much you love playing with your cat, waving a feather toy in front of its face can get monotonous after a while (for the both of you). To shake up playtime, the Cheerble three-in-one board game looks to provide your feline housemate with hours of hands-free entertainment.

Cheerble's board game, which is currently raising money on Kickstarter, is designed to keep even the most restless cats stimulated. The first component of the game is the electronic Cheerble ball, which rolls on its own when your cat touches it with their paw or nose—no remote control required. And on days when your cat is especially energetic, you can adjust the ball's settings to roll and bounce in a way that matches their stamina.

Cheerable cat toy on Kickstarter.
Cheerble

The Cheerble balls are meant to pair with the Cheerble game board, which consists of a box that has plenty of room for balls to roll around. The board is also covered on one side with a platform that has holes big enough for your cat to fit their paws through, so they can hunt the balls like a game of Whack-a-Mole. And if your cat ever loses interest in chasing the ball, the board also includes a built-in scratch pad and fluffy wand toy to slap around. A simplified version of the board game includes the scratch pad without the wand or hole maze, so you can tailor your purchase for your cat's interests.

Cheerble cat board game.
Cheerble

Since launching its campaign on Kickstarter on April 23, Cheerble has raised over $128,000, already blowing past its initial goal of $6416. You can back the Kickstarter today to claim a Cheerble product, with $32 getting you a ball and $58 getting you the board game. You can make your pledge here, with shipping estimated for July 2020.

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HBO Max: Everything You Need to Know About the New Streaming Service

What will you binge-watch first?
What will you binge-watch first?
WarnerMedia

This week, WarnerMedia launched HBO Max, the long-awaited streaming platform that the company hopes can compete with the likes of Netflix and Disney+. But with HBO GO and HBO NOW already in existence, the addition of a third platform for HBO content has caused no small amount of confusion among both prospective customers and current HBO subscribers. Here are answers to all your burning questions about the buzzworthy new service.

What is HBO Max?

HBO Max is a direct-to-consumer streaming platform that you can download as an app or access through your cable or internet provider. Just like Apple has Apple TV+ and Amazon has Prime Video, WarnerMedia now has HBO Max.

How is HBO Max different from HBO NOW and HBO GO?

hbo max streaming platform
This user's viewing habits are eclectic, to say the least.
WarnerMedia

Before HBO Max, WarnerMedia had two different apps with the same library of HBO series and certain Warner Bros. films. HBO GO is for viewers who already pay for HBO through their cable TV provider, which is why you have to log in through your TV provider. HBO NOW is for independent subscribers who pay $15 a month for access to the same content. In other words, HBO GO is for customers with cable, and HBO NOW is for those without it.

Like HBO NOW, HBO Max is an independent subscription service that you don’t need a TV provider in order to access. The main difference comes down to content: While HBO NOW and HBO GO only include HBO series and some films, HBO Max offers tons of additional shows and films licensed from other distributors—plus new, exclusive originals (more on that in a minute).

How much does HBO Max cost, and how do I get it?

You can sign up for HBO Max here. Your first seven days will be free, and it will cost you $15 per month after that.

Do I already have access to HBO Max?

If you’re already an HBO NOW subscriber, your app should have automatically updated to the HBO Max app (if you don’t have automatic updates enabled, make sure to update it manually), and you can log into HBO Max using your existing HBO NOW credentials. Your recurring monthly payment of $15 will also now automatically start applying to HBO Max instead of HBO NOW.

If you watch HBO through your TV or mobile provider, there’s a good chance you can access HBO Max at no additional cost, too. Apple TV channels, AT&T TV, DIRECTV, Hulu, Spectrum, Verizon FIOS, Xfinity, and many other providers are included—you can see the full list here.

Which platforms will HBO Max be on?

You can stream HBO Max on your desktop on HBOMax.com, or you can download the app through the Apple app store, Google Play, or Samsung TV. You can also access HBO Max content on your TV through any of the providers listed here.

What's playing on HBO Max?

hbo max channel hubs
Elmo and James Dean in the same place, at last.
WarnerMedia

HBO Max boasts 10,000 hours of content that includes all HBO shows, many Warner Bros. films from the past century, new Max Original series, and other programs from CNN, Cartoon Network, TNT, TBS, TCM, Adult Swim, and more.

To name a few highlights, the service currently offers all eight Harry Potter films, all 10 seasons of Friends, an exclusive selection of Studio Ghibli classics like Howl’s Moving Castle (2005) and Spirited Away (2002), and 2019’s Joker. The first few episodes of some highly-anticipated Max Originals are also available, including Anna Kendrick’s rom-com series Love Life, the voguing house reality competition Legendary, and Sesame Workshop's The Not-Too-Late Show With Elmo (featuring guests Kacey Musgraves, John Mulaney, the Jonas Brothers, Lil Nas X, and more—so far).

Will I get to see the Friends Reunion?

Yes, the Friends reunion will definitely debut on HBO Max, but no air date has been confirmed yet. Production was delayed because of the coronavirus pandemic, and they’re tentatively hoping to film it sometime this summer. (But hey, at least you have access to all the other Friends episodes to help you pass the time.)