IKEA's new Shining-Inspired Ad is Perfect

Erin McCarthy
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For many of us, going to IKEA can be as terrifying as visiting the The Shining's ghost-ridden Overlook Hotel—so this ad by IKEA Singapore, packed with references to Stanley Kubrick's classic film, is pretty great. According to DesignTaxi, the ad was created by BBH Singapore as part of IKEA's “Spot & Win” contest on social media. How many references can you spot?

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