PopSockets Is Rolling Out a Line of Drink Holders

PopSockets have become something of a fidgeting consumer’s dream. The cute and accordion-esque accessory knob that attaches to phones allows for an improved grip and gives people something to noodle with. Now, the company is hoping you’ll recognize the value in having a PopSockets appliance for your hot and cold drinks.

The PopThirst Cup Sleeve and the PopThirst Can Holder resemble insulated sleeves you can purchase for beverages. But these sleeves have a socket for a PopGrip attachment, which you can thread between your fingers to make for a more secure grip. This might be beneficial in the car, where bumpy roads can prompt more spills.

Holding a drink with the PopGrip acting as a handle seems a little more precarious. Most people will not do this, but if they do, you will probably find the consequences on Instagram.

Since going on sale in 2014, PopSockets has become a phone accessory giant, moving 100 million units in 2018.

The PopThirst Cup Sleeve and Can Holder are both one-size-fits-all and retail for $15 each.

[h/t The Verge]