Your Pets May Get Their Own Wearables

Rebecca OConnell
istock / istock

With CES in full swing, some interesting new innovations are coming to light. The most interesting, in my opinion, is the possibility of wearables for your cat or dog.

Absurd, you say? Maybe, but there's a chance you might one day see a French Bulldog strolling the street with a Fitbit. PetSmart's Jessica Hearl is scouting out possibilities at CES, and discussed her interest in the possibility with Adweek at a pre-CES event at Bellagio's Hyde Room. Check out her full testimonial: