If you like to graze on ice cream during Netflix binges, Ben & Jerry’s might have an ideal solution. The company has debuted a new flavor in conjunction with the streamer dubbed—what else—Netflix and Chilll’d.
What makes an ice cream flavor best suited for watching television is unclear. The ice cream giant is promoting a thematic similarity, with the pints featuring peanut butter, pretzel swirls, and fudge brownie chunks—the same something-for-everyone approach that’s made Netflix an entertainment powerhouse.
Netflix and Chilll’d will also be available in a vegan version made with almond milk. The pints are expected to debut shortly.
Last summer, Netflix partnered with Baskin-Robbins for a line of ice cream offerings based on Stranger Things, including an Upside-Down Sundae. Ben & Jerry’s, meanwhile, has been promoting pop culture tie-in flavors as far back as 1987, when they debuted Cherry Garcia ice cream after Grateful Dead frontman Jerry Garcia. One such promotion courted controversy in 2011, when a flavor named Schweddy Balls after a salacious Saturday Night Live sketch starring Alec Baldwin prompted complaints. The brand still markets Americone Dream endorsed by late-night host Stephen Colbert.