In honor of World Book Day earlier this week, artist Raul Lemesoff worked with soda company 7UP to make a "weapon of mass instruction."
Less of a weapon, and more of a moving library, Lemesoff created a new way to spread information and ideas. The artist converted a 1979 Ford Falcon into a tank-like vehicle, complete with an upper chamber and barrel (it doesn't shoot books, unfortunately). The book-tank features enough shelf space for 900 books, from novels to poetry. Lemesoff used the cool new ride to drive around the urban centers and rural communities of Argentina handing out books to confused looking pedestrians.
"My missions are very dangerous," the artist explained. "I attack people in a very nice and fun way."
People on the street are allowed to take the books for free, as long as they promise to read them. Lemesoff said his primary target was the youngest generation; he drove to schools and parks, and encouraged the young readers to use their imaginations.
So far, there's no sign of a library driving around in the States, but maybe the event will inspire more driving libraries in the future.