After the Kodak Moment

YouTube / The New York Times
YouTube / The New York Times / YouTube / The New York Times

Kodak was a huge company, but after it declared bankruptcy in 2012, the company has faded dramatically. The rapid decline in demand for its core products (read: film vs. digital photography) decimated its market, leaving the company in an untenable position—even though Kodak invented the consumer digital camera, it failed to realize how quickly that technology would catch on.

After demolishing buildings and cutting staff, Kodak is fighting for its life, looking for a new business that might restore some of its former glory. In this short film, the New York Times goes inside Kodak's vast campus and shows us what's being made there these days. It includes jars of pasta sauce.