Back in November 1996, Bandai released the cult favorite Tamagotchi, a tiny virtual pet that users could feed, play with, give medicine to, and more. The name itself is actually a combination of two Japanese words, tamago and tomodachi, meaning egg and friend—and it was the toy's egg shape that was key to its distinct design. They could fit in pockets, on keychains, and inside the backpacks of any kid who wanted a distraction during the school day.
According to NME, more than 82 million of these egg-shaped digital pets have been sold since their initial release in the ‘90s, with 10 million of those coming within the first year alone. Now, the handheld pets are back again in the form of a collaboration with another famous Japanese creation, Hello Kitty.
Hello Kitty first took over hearts starting in 1974 when a Japanese company called Sanrio put the design on a vinyl coin purse. More than 45 years later, Hello Kitty (her real name is actually Kitty White) has been developed into video games, cafes, hospitals, wine, and more. This new Tamagotchi is the perfect mixture of two of Japan’s most famous brands, both of which have reached a global audience.
In these new editions, Hello Kitty will help you raise your Tamagotchi. You’ll be able to feed them Hello Kitty’s favorite foods, like apple pie or milk, and play a balloon game and piano game. Based on how well you raise your Tamagotchi from an egg to an adult will determine which of the seven surprise characters you receive.