17 Behind-the-Scenes Secrets of Bookstores

9. SOMEONE PAID FOR THAT PRIME SHELF REAL ESTATE.

In many big-box stores, publishers pay for good placement on “front tables, end caps and window space, in the same way General Mills and Procter and Gamble buy space for their breakfast cereals and dish detergents in the supermarkets,” Andy Ross, a literary agent, told The Book Deal.