Amazon’s New Custom T-Shirts Take the Mystery Out of Online Shopping
The convenience of online shopping is somewhat diminished when your newly purchased clothes don’t fit very well. With vague sizing that differs from brand to brand—or even item to item—there’s a good chance you’ll end up having to return a thing or two.
To help you avoid this, Amazon has launched "Made for You," a clothing collection custom-made to fit your body. Basically, the service builds a virtual body double based on information you submit through the Amazon app: height, weight, body type, and two photos of yourself (which will be deleted once your body double is created). From there, you can dress your eerily familiar mannequin in the clothing of your dreams—it’s just T-shirts for now, but Amazon is hoping to expand its offerings in the future.
As TechCrunch reports, there are plenty of ways to customize your shirt beyond fit. For fabric, you can choose between 100 percent Pima cotton and a “lightweight tri-blend” material that’s a little stretchier and more form-fitting. For color, your options are white, black, red, navy, coral, teal, green, or heather gray. Other decisions include: crew- or V-neck; long or short sleeves; slim, classic, or relaxed fit; and long, medium, or short length. You can even have your name (or any word that doesn’t exceed nine characters) sewn into the label. Your body double will reflect each choice as you build your shirt, so you’ll get a 360° preview of what it’ll look like when you wear it.
At $25 a shirt, it’s probably a bit cheaper than taking every tee to the tailor—and it’ll help take some mystery out of your online shopping experience.