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19 of Amazon’s Most Popular Beauty Products

Lauren Dana
L'Occitane/Amazon
L'Occitane/Amazon / L'Occitane/Amazon
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Amazon is chock-full of hundreds—if not thousands—of highly rated beauty products, from skincare products and brushes to haircare and cosmetics. While shopping for new beauty products online can be intimidating, the retailer has compiled its most popular choices into its Most-Loved section, which focuses solely on items that have received more than 1000 reviews for an average score of over four stars. So we went ahead and picked 19 of the top products that customers are raving about in order to make your shopping experience a little easier.

1. Silicone Face Mask Brushes; $4

Opiqcey/Amazon

This two-piece silicone brush set can be used to apply your favorite face mask, body treatment, or skincare product in thin, even layers. (Plus, they’re even safe for sensitive skin.) When it comes time to clean the brushes, simply wash them with water.

Buy it: Amazon

2. Maybelline Baby Skin Instant Pore Eraser Primer; $5

Maybelline/Amazon

An excellent primer does two things: Allows products to glide on smoother, and leaves your skin matte and poreless. This one from Maybelline also doubles as a concealer and offers buildable coverage, creating a smooth and even canvas when applying makeup.

Buy it: Amazon

3. Garnier SkinActive Micellar Cleansing Water; $6

Garnier SkinActive/Amazon

Micellar water is among the most versatile products on the market, working to gently cleanse the skin while simultaneously removing dirt, makeup, and build-up. This one from Garnier is formulated for all skin types—plus, you can score a 13.5-ounce bottle for under $7, which is a win-win for your skin and your wallet.

Buy it: Amazon

4. Olaplex No.7 Bonding Oil; $28

AmazonUS/Olapq/Amazon

This fan-favorite hair product boasts more than 24,000 Amazon reviews and a 4.7-star rating. Its lightweight formula is designed to strengthen your strands while also increasing shine, softness, and color vibrancy. It even minimizes frizz and flyaways. Bonus: It provides heat protection, so you can feel a little less guilty about using your flat iron.

Buy it: Amazon

5. Physicians Formula Murumuru Butter Bronzer; $10

Physician's Formula Inc/Amazon

This Physicians Formula bronzer is cruelty-free and hypoallergenic, offering a sun-kissed glow all year long. Plus, it’s packed with good-for-you ingredients like fatty acids and vitamins to condition, nourish, brighten, and moisturize. Choose from eight shades, each of which glides on smoothly and offers a subtly shimmery finish.

Buy it: Amazon

6. Stila Stay All Day Waterproof Liquid Eye Liner; $23

Stila/Amazon

With its fine marker-like tip, this easy-to-use liner provides long-lasting wear in a variety of pigment-packed hues. Additionally, the sleek matte finish makes the perfect addition to any eye makeup look.

Buy it: Amazon

7. Burt's Bees Facial Oil with Rosehip Extract; $18

Burt's Bees Inc./Amazon

You’ll want to add this moisturizing Burt’s Bees face oil to your skincare routine ASAP. Made with a blend of rosehip, jojoba, and evening primrose—plus fatty acids, vitamins, and antioxidants aplenty—the product promises all-day hydration. It also works to reduce the appearance of fine lines and wrinkles.

Buy it: Amazon

8. Wander Beauty Mile-High Club Volume & Length Black Mascara; $26

Wander Beauty/Amazon

Formulated with natural ingredients like peach leaf extract and castor oil, this mascara conditions and lengthens lashes with every swipe. Bonus: It’s cruelty-free, water-resistant, and flake-free (read: no more raccoon eyes) for all-day wear.

Buy it: Amazon

9. Buxom Full-On Plumping Lip Cream; $21

Buxom/Amazon

Buxom’s best-selling lip cream features a creamy, pigmented formula that provides shiny yet shimmer-free wear. The product also enhances the appearance of your pout, creating the illusion of larger—albeit natural-looking—lips. Choose from over a dozen different shades.

Buy it: Amazon

10. HAN Skincare Cosmetics All Natural Multistick Tint; $18

HAN Skincare Cosmetics/Amazon

Keep your beauty routine short and sweet with an ultra-versatile three-in-one product, like this cheek, lip, and eye tint from HAN Skincare. This all-vegan product—made with shea butter, argan oil, acai oil, beeswax, and other good-for-you ingredients like fruit extracts—gently glides onto cheeks and lips for a smooth, even application. You can even use it as an eyeshadow. It’s available in seven pigmented shades.

Buy it: Amazon

11. Julep Eyeshadow 101 Waterproof Eyeshadow Stick; $15

Julep/Amazon

This creamy eyeshadow stick comes in 27 colors and makes the perfect addition to your makeup bag. Its waterproof formula, enriched with nourishing vitamin C and vitamin E, provides a highly pigmented color and long-lasting, crease-proof wear. While you can easily apply the eyeshadow without using a brush, the attached sponge tip is incredibly convenient for blending.

Buy it: Amazon

12. Dr. Teal’s Foaming Bath with Pure Epsom Salt; $5

Amazon

Turn your nightly bath into a luxurious oasis. At the core of this 34-fluid ounce bottle are three simple ingredients: lavender to ease your mind; aloe vera to nourish your skin; and Epsom salts to help relax muscles. To top it all off, the product is also cruelty-free and dermatologist tested.

Buy it: Amazon

13. Mario Badescu Drying Lotion; $17

Amazon

No one likes getting a pimple, especially if it turns out to be cystic acne. Mario Badescu’s pink drying lotion is a tried-and-true method to stop spots before they become a problem. Before going to sleep, use a cotton swab to get the lotion and dot it onto your skin wherever your acne is. By the time you wake up, the solution should’ve dried out the blemish. However, don’t shake the bottle; otherwise, the lotion will mix, and it’ll no longer work.

Buy it: Amazon

14. Olay Regenerist Facial Cleansing Brush; $23

Amazon

If coarse facial exfoliants are too rough for your complexion, try using a cleansing brush like this one from Olay Regenerist. The battery-powered gadget comes with two soft-bristled brushes and operates at two speeds, depending on your skin’s needs. The device is also water-resistant, so it’s safe to use in the shower.

Buy it: Amazon

15. The Ordinary Retinol 1% in Squalane; $12

Amazon

Retinol, a type of retinoid derived from vitamin A, is a very popular ingredient in skincare because it can help with acne, wrinkles, scars, and skin conditions such as keratosis pilaris, according to Medical News Today. This 30-milliliter bottle from The Ordinary has become a fan favorite due to its price point and use of squalane, a natural alternative to harsher retinol options.

Buy it: Amazon

16. L'Occitane Hand Cream; $12

Amazon

L'Occitane’s rich, 20 percent organic shea butter hand cream has become a staple item over the years. From its easy-to-throw-in-your-bag size of 30 milliliters to the nourishing ingredients like honey, coconut oil, and almond extract packed into each tube, your hands will thank you.

Buy it: Amazon

17. Batiste Original Dry Shampoo; $18

Amazon

Whether you’re on the go or just need to save time, keep your hair looking fresh in between washes with the classic Batiste original dry shampoo. Shake the bottle and spray the dry shampoo at the root of your hair so it can absorb all the oils that have built up over time. You can even use it to replace hairspray and have your style stay in place longer.

Buy it: Amazon

18. Sun Bum Original SPF 50 Sunscreen Lotion; $16

Amazon

No matter what time of the year, wearing sunscreen is an integral part of any skincare and beauty routine. This eight-ounce bottle of sunscreen has a sun protection factor (SPF) of 50, so you can enjoy the sun without damaging your skin. One of the best details about this sunscreen is that it’s also vegan and reef-friendly.

Buy it: Amazon

19. OPI Natural Nail Base Coat; $10

Amazon

Protect your natural nail beds next time you want to give yourself an at-home mani-pedi by remembering to use a base coat. This $10 one from OPI has over 8000 reviews and a 4.7-star rating and will keep your nails looking great even after you’ve taken off your polish.

Buy it: Amazon

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